WIN A Baume & Mercier Petite Promesse Watch

Tuesday, November 8th 2016

A watch for the oceanic gypsies with an affinity for the sea, drawn to its shapeshifting fluidity, mermaid textures and mother of pearl accents... for the chic minimalists allured by modern minimalism and romanced by tradition... for the otherworldly souls mesmerised by its mercurial accents and intriguing mystique. We're in love with the new Baume and Mercier Petite Promesse timepiece, and are excited to announce that we'll be giving away one of these stunning watches in our latest Instagram promotion

To Enter:

1. Follow @Baumeetmercier on Instagram

2. Upload to Instagram a ‘moment in time’ that inspired you (image must be a new upload between Nov 8th – 15th e.g. A personal memory or photograph, a personal inspiration, a quote)

3. Describe this moment in your caption, tag both @the_lane and @baumeetmercier and #bmcelebratemoments

Competion begins Tuesday November 8th at 8:00pm and ends Tuesday November 15th 11:59pm AEST. Judging will take place on Wednesday 16th November 2016 at 10.00 AEST at the LANE office.

Prize is one (1) Baume & Mercier, Petite Promesse watch (M0A10289) valued at $3990 AUD 

The competition is open to residents of all countries, aged 18 years or over except employees of the LANE and their close relatives and anyone otherwise connected with the LANE or judging of the competition.

Image Credits:

1. Watch Baume & Mercier / Pearl Necklace & Ring Paspaley / Perfume Coqui Coqui / Earrings Maripossa 

2. Watch Baume & Mercier / Pearl Ring Aristides Fine Jewels / Rose Water CILK 

3. Watch Baume & Mercier / Perfume Maison Francis Kurkdjian / Earrings Maripossa 

Full Terms & Conditions

The promoter is The Lane Creative enterprises, trading as The LANE, ABN 48127479412 (the “Promoter”).The competition is open to residents of all countries, aged 18 years or over except employees of the LANE and their close relatives and anyone otherwise connected with the LANE or judging of the competition There is no entry fee and no purchase necessary to enter this competition. The Competition commences on Tuesday November 8th 2016 at 8.00pm Australian Eastern Standard Time (AEST) and closes on Tuesday November 15th  2016 at 11:59pm AEST

To be eligible to enter, the LANE readers must, during the Competition Period:

Follow @baumeetmercier Upload to Instagram a personal interpretation of ‘moments in time’ for example, a beautiful quote, photo with a friend or personal image that represents your dreams and special moments shared with others.

Caption your Instagram image with a description explaining the ‘moment in time’ Tag @the_lane and @baumeetmercierHashtag #BMcelebratemoments Ensure that your Instagram profile is public to be eligible for the chance to win! Only entries submitted via the Instagram application and which are appropriately hashtagged will be accepted.

By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions. The Promoter reserves the right to disqualify any entry, if we cannot access your post of the Image, for example, because your Instagram profile is not ‘public’ or your Instagram account is no longer ‘active’; your entry contains inappropriate or offensive content as deemed so by the Promoter in its absolute discretion; oryour entry otherwise does not comply with these Terms and Conditions.Entrants warrant that their entry is original and does not infringe the rights, including the intellectual property rights, of any third party. Entrants agree to indemnify the Promoter against all costs and claims by third parties arising from a breach of this warranty. Further, entrants agree that the Promoter has an unrestricted, irrevocable, transferable, divisible right and license to use and modify their entry (including, without limitation, by re-sharing the entrant’s post) for the purposes of the Promoter’s business including for promotional purposes without the payment of any further fee or compensation.

If requested by the Promoter, the entrant agrees to sign any further documentation required by the Promoter to give effect to this arrangement.  To the extent permitted by law, entrants unconditionally and irrevocably consent to any act or omission that would otherwise infringe any moral rights in their entry.  Entrants warrant that they have consent from the friend they tag in their entry to tag them in that wayEntries must be completed during the Competition Period.  Entries completed after the end of the Competition Period will not be accepted.There is no limit on how many times a reader can submit an entry per individual Instagram account.

Prize is one (1) $3990 AUD - Baume & Mercier, Petite Promesse watch M0A10289 (“Prize”).
An ellipse 22 mm, diamond-set mother-of-pearl watch for ladies, the Petite Promesse 10289 comes with a Swiss Made quartz movement and is delivered on a wrap-around steel bracelet.Total prize pool is valued at $3990 AUD.The prize is as stated and no cash or other alternatives will be offered. The prize is not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

Judging will take place on Wednesday 16th November 2016 at 10.00 AEST at the LANE office. The judging will be carried out by a panel of 3 judges appointed by the LANE. The best entry as judged will win the Prize.The Promoter may select additional reserve entries that they determine to be the next best in the event of an unclaimed prize or an invalid entry or ineligible entrant being selected as the winner.

The winners will be notified on Wednesday 16th November 2016 via a comment from @the_lane on the winning Instagram post entered. The winner must respond by contacting the the_lane by Instagram private inbox (direct message) within seventy two (72) hours after they have been notified by the Instagram comment on their post. In the event that the winner does not contact @the_Lane within seventy two (72) hours of being notified by the Promoter that they are the winner, their entry will be deemed invalid and the Promoter may award the Prize to a reserve entry. 

The Promoter is not responsible for any problems or technical malfunctions of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, technical problems or traffic congestion on the internet or any website or Facebook or Instagram, or any combination thereof (collectively, “Technical Problems”) including, but not limited to any injury or damage to entrant’s or any other person’s computer related to or resulting from participation in or downloading any materials in this Competition.  Promoter assumes no responsibility for any failure to receive an entry as a result of Technical Problems.The winner agrees to the use by the LANE of his/her name and image in any publicity material, as well as their entry.

The Promoter reserves the right to request verification of age, identity, residential address of winners and any other information from entrants relevant to entry into or participation in this Competition.  Verification is at the discretion of the Promoter, whose decision is final. The Promoter reserves the right to disqualify any individual who provides false information, fails to provide information, conspires with others to gain an unfair advantage or who is otherwise is involved in any way in manipulating, interfering or tampering with the conduct of this Competition. Entrants and participants in the Competition acknowledge that the Competition is in no way sponsored, endorsed or administered by or associated with Facebook or Instagram and entrants and participants in the Competition release Facebook and Instagram and its associated companies from all liability arising from the Competition. Entrants provide their information to the Promoter and not to Facebook or Instagram.

Anna Sheffield... A Celestial Celebration in Sydney.

Wednesday, November 2nd 2016


Anna Sheffield is a designer forging her own formidable path. A true pioneer in an industry of copy cats. She designs intuitively. Inimitably. Just as admirers of her work even attempt to recreate her magic, we’ve her watched her shift, evolve, and dream up new collections so wildly beyond anything we could conjure, with a gaze set too far on the horizon to even notice. A creative mind we’re forever entranced by, and a presence so charismatically cool we’re left in awe not just of her exquisite jewelry, but her entire brand, ethos and the infectious passion she has for her work, and the brides she creates for.

After a little brainstorm one day in NYC, we were obsessed with the idea of bringing Anna out to Australia knowing just how rare it is to have access to her jewelry here, and that our Aussie brides would love her as much as we do. A little bit of planning later, a dreamy Sydney studio space spilling with celestial jewels, drinks flowing, crystal readings taking place and Niki de Saint DJ’ing… and we had ourselves a magical event to celebrate Anna’s new Celestine collection.  And I guess what we can only describe as a swarm of people through the door flocking to gilded jewelry boxes (at first completely bypassing the flowing champagne and decadent grazing table!) was all the proof we needed!

See the full Celestial collection on the Anna Sheffield website

Styling by: The LANE

Photography: Sophie Thompson

Videography: LVDI

Venue: Bo and Luca Bridal Boutique, Surry Hills

Entertainment: Niki de Saint 

Celestite Crystals: The Living Fossil Gallery

Glass & Brass Bevelled Edged Boxes / Retail Table Crystals / Coasters: Haute Co 

Catering / Glassware: Gallivant

Prosecco: 6Ft6 Wine

Flowers: Fleurette 

Candles: A Little Light 

Invitations: Bliss & Bone

Monique Lhuillier Bridal Fall 2017

Wednesday, October 12th 2016

Backstage at Monique Lhuillier we found ourselves amongst a sea of dreamy, ethereal dresses that felt like a slightly less traditional take on Monique’s usual collection. As Monique walked us through each of the designs it was clear that even the biggest names in the business whose success has been built around beautifully delivering exactly what the traditional bride is looking for, are all feeling the change sweeping through the bridal world. A refreshingly less ballroom gown, corseted, sweet heart neckline obsessed industry...and a more modern, Ready To Wear take that speaks to the new wave of women who want their dresses to reflect their personal style. And though we still spotted quite a few of the traditional pieces Monique is so iconically known for, we fell in love with the newer, simpler silhouettes in sheer, featherweight fabrics, caped sleeves that fell romantically off shoulders, all finished in the most beautiful, intricate beading.

See the full collection on The LANE Style Guide.

You need Adobe Flash Player to view this content. Get Adobe Flash player