Posts Tagged: wedding gown

Dan Jones 2018 Bridal Campaign. Behind The Scenes.

Saturday, February 10th 2018

Architectural lines, muted tones and ethereal light was the brief to find the dream space to shoot the Dan Jones 2018 Bridal Collection. A campaign collaboration between The LANE and one of our favorite Aussie designers, renowned for his masterful cuts, clean lines and luxurious fabrics. So when we stumbled across this gem perched on the cliff of Sydney's Coogee Beach, we knew we'd found the perfect space - a blank canvas of concrete pillars, dramatic high ceilings and architectural walls painted with light and shade.

What we loved so much about this campaign brief, and location, is the way two completely different aesthetics can be blended. The magic that juxtaposition creates. Dreamy ethereal light softening clean, minimalistic lines. Sheer, delicate fabrics and liquid-like silks congrasted with bold, contemporary backdrops. It was a collection that danced between modern and ethereal so beautifully, and a creative project we were so proud to work on with Dan (one of the most hand-on designers we've met, who makes it his priority to personally take care of every meticulous detail for his brides and stockists, jetting around the globe most of the year!) and his right hand man Kevin, a visionary Creative Director (and the talented photographer behind these BTS pics!) with an incredible eye for detail - a man we know has exciting plans for the Dan Jones brand in future. Watch this space!)

See the full campaign on The LANE here

Behind The Scenes Photography Kevin Thor Hurley (Dan Jones Creative Director)/Talent Holly Magson - Chadwicks /Hair Ali Holmes /Makeup Chloe Langford

Mira Zwillinger Bridal Spring 2017.

Saturday, April 16th 2016

Arguably one of the most original bridal brands to emerge in recent seasons (finally designers who understand the type of gowns we want to wear & how we want to feel, helping shake the bridal stereotype with not a voluminous ballgown paird with a sculpted, strapless sweet heart neckline, in sight!), expectations were high heading backstage at Mira Zwillinger. Exceeding them all, we watched the magical creations of mother / daughter design duet Mira and Lihi come to life, grateful to be backstage as the incredible detail of these gowns is best appreciated up close. Between the creative chaos of pre-show activity, we stole a few moments with Mira to discuss and the inspiration for this dreamlike collection...

The LANE: The set and the staging looks absolutely beautiful…a hint of things to come?

Mira Zwillinger:  Yes, can you feel that it is all about blossom…?

TL: It feels very botanical...

MZ: Yes the name of the collection is actually Whisper of Blossom…the moment when first buds start to pop up after a long, stark Winter.

TL: Which feels exactly like what New York is doing at the moment!

MZ: Yes for us its’s a very unique, short time that the flowers pop up, the beauty of nature that influences our collection. A fleeting moment of magic and beauty and this is exactly what the brides want to be on their special day. Unique and beautiful. The palette is many shades of blossom, all the muted colours, with the layers of silk creating the shadow effect. New in this collection you can see that we have crystal pleating, we use this as it’s very soft and mirrors the unfurling of the flower…the rest you will see in the collection! 

TL: We’re so excited to see the show. Mira, do you have an ongoing muse or does she change every season? The woman that you picture when you’re designing?

MZ: It changes for every collection, it really takes time to get the muse, but when we get it….in this collection you will see it, for us it’s a very exceptional collection, very special, very feminine, and I think that you will be able to feel the Whisper of Blossom. 

TL: It feels very dreamy and delicate….

MZ: We used a lot of flowers which we dyed by hand, a lot of layers of fabric, the petals in each flower are very unique.

TL: Lastly Mira, do you have an ‘ideal Woman’ would love to see wearing your designs…if you could dress anyone?

MZ: You may laugh but i would love to dress Julia Roberts!

See our full collection review, favourite gowns and detailed pictures from the Spring 2017 show in The Style Guide. 

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