Daily Inspiration

The LANE's handpicked selection of brands & services

Monday, May 8th 2017

The New Guard.

The world of bridal has so often been defined by frivolity. By packaged weddings and ceremonies that tend toward the superfluous, where details are added to appeal to anonymous Instagram followers and Facebook friends. This is a world where the woman becomes The Bride, her aesthetic repressed by limited options and tired trends.

Washing over us like a wave of relief, the newest editorial by Chosen by One Day references the artists, visionaries and dreamers who are pushing back. Following on from New York Bridal Week (see our coverage here), Chosen by One Day takes bridal into new, dynamic territory. Featuring intricate embroidery aside sequined slips and billowing silk sleeves, Chosen by One Day has created a collection epitomizing the chic direction the bridal industry is headed in. A love child of bridal and streetwear, this is a collection that shows the woman behind the bride, offering gowns we want to wear and designs that don’t force us to compromise our personal style.

Discover the full campaign on the Chosen by One Day website


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