Thursday, November 30th 2017
In October this year, The Maison Cartier presented Le Nuage Parfumé, or ‘Scented Cloud’ at the Palais de Tokyo et du Musée d’Art Moderne - an exclusive olfactory journey dreamt up by Cartier’s in-house perfumer Mathilde Laurent.
“My sole ambition is to provoke emotion” – Mathilde Laurent.
Members of the public were invited to interact with fragrance as a full-fledged medium and as a source of inspiration for unique multi-sensorial experiences. A cloud floats as if by magic in a transparent glass cube. Visitors are invited to enter into this closed space, then take a spiral staircase leading them to the cloud. Once they reach the summit, it is no longer about seeing but about smelling the honeyed and diaphanous notes of L’Envol de Cartier.
These OSNI (Unidentified Scented Objects), were created from the impetuous need to view perfume differently, freeing it from its condition as a product and presenting it to the public beyond any commercial or advertising context, in order to show that smell is an unrivalled vector of emotions. A source of wonderment, of questioning and surprise.
Its aim is to show the beauty of olfactory art, to share and encourage its future. This is the role and characteristic of what is “Maison” in the world of fragrance, protecting its art and making it come alive. Art has always been at the heart of the Maison Cartier.