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Alexandra Grecco released her first ready to wear collection in the spring of 2010, finding inspiration in the designs of eras past and cinematic landscapes, real and imagined. In her work, she has found herself drawn to classic, feminine designs that, while rooted in nostalgia, achieve a sense of timelessness. Looking for a gown in advance of her own wedding in 2013, she saw an opportunity to create a bridal line of her own and pair her aesthetic with high-quality fabrics and intricate hand-embroidery. Launched in July 2014, the Alexandra Grecco bridal line features ethereal gowns for the less-traditional bride.