Eleanor Pendleton Unveils Pallas Collective

— Bridal Fashion Trends


For so long we've waited to see an attainable and accessible collection of bridal gowns that look, feel and read couture – minus the price tag and countless fittings. We’ve long admired the designs of Sydney-based Pallas Couture and their distinctive take on customization, so we're beyond excited to reveal the RTW addition to their atelier, Pallas Collective.

The unmistakable craftsmanship typically reserved for bespoke couture provided the inspiration for Pallas Collective's inaugural collection. These gowns feature delicate lace applique artfully placed on sculpted silhouettes, enhanced with the finest of embellishments and polished in every detail. Customizable options including lining colors (latte/soft pink/natural/nude), lace trim details and length, while accessories including tulle shoulder drapes, detachable trains and arm bands are also available.

Collaborating with Gritty Pretty founder and style icon Eleanor Pendleton and shot by LANE hand-picked photographer Alli Oughtred, Pallas Collective has produced their first look book and we are left mesmerized. Eleanor served as creative director and model for the look book shoot, applying her signature minimalist aesthetic that far outshines the fluffy, overworked style we witness too often in the bridal industry. 

We sat down with the recently engaged Eleanor to find out more about the collection and her experience of trying on wedding gowns for the first time...

(Interview begins under gallery)

As almost a dress rehearsal for your own wedding gown search, what was at the forefront of your mind when acting as creative director for this shoot?

I wanted the shoot to be a true representation of what the day was – me trying on some of the most exquisite, handcrafted bridal gowns. I'm getting married next April so as both model and creative director, I decided to enlist a dream team. The photography is by Alli Oughtred, hair by Remington Schulz and makeup by Ania Milczarczyk, who together helped bring my vision to life.

Getting married is naturally romantic, but the ritual of trying on bridal gowns has such an air of elegance and feminine beauty to it. It was really that emotional moment that I wanted to capture; when a bride is standing there in possibly the gown of her dreams and realizes she is really getting married. That is what I was trying to capture with this campaign.

What do you love most about the Pallas Collective?

Pallas Collective is a luxurious collection that is elegant, sophisticated and perfectly tailored yet attainable. There is also the option of personalization with minor customizable elements, such as detachable tulle instead of a veil, which I love.

What advice would you give brides who are trying on gowns for the first time?

Take your mother, sister or bridesmaid – the ones closest to you who will give you open feedback and enjoy the experience with you, plus be there with you for the happy tears. Also, try to establish your sense of style prior to trying on gowns and be confident in it. Too often people will do something entirely outside of their style and look completely different on their wedding day. For me personally, I don’t wear a lot of accessories so I won't start on my wedding day. And finally, choose a gown that flatters your shape and be open to finding out what that is.

What can we expect from you on your wedding day?

I just want to look like the most beautiful, most natural version of myself. I plan on minimalistic styling and accentuating my favorite features. I love my skin and so does my fiancé Mathew, so I want to show that off in the truest form of self-expression.

To see more, follow Pallas Collective on Instagramphone 0498 489 988 or email [email protected]. The collection is available at Pallas Couture's Sydney boutique for limited preview appointments prior to the launch of the Pallas Collective flagship space and website. For Perth brides, the collection will be available in the Perth flagship store from June 6, secure and appointment by contacting the studio on 08 6380 2277.

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