A firm editorial favourite since launching The LANE, Samuelle Couture has remained one of those best kept bridal secrets. We were enlisted recently to style and direct her latest campaign, and jumped at the chance to work with the signature dreamy designs and collaborate with photographer luminary Jose Villa in the process.
As a little-known (and in our opinion seriously underrated) design talent, we’ve been forever drawn to Sam’s collections for her dreamy textures of tulle and the subtle, unexpected tints of soft colour. Perfect for non-traditionalists (yet romantics at heart), these feminine gowns in whisper pale shades of dusky pink and barely there oyster move with cinematic effect.
With a signature style of fashion landscape fine-art like portraiture, Jose was approached as our perfect go-to person for capturing these incredible gowns in full flight. Their textures and tones artfully framed, and mirrored beautifully in the surrounding seascape.
An editorial and photography favourite, certainly…but for real brides seeking that impossible to find style of heirloom, otherworldly drama in a dress, Samuelle Couture offers a perfect non-traditional, dreamy aesthetic…with not a single meringue in sight!
Explore the entire collection on the Samuelle Couture website, here.