Grew & Co Campaign Directed by The LANE

— Jewelry Campaign

Artful collisions of geometric shaped diamonds, jewel tones and delicate bands - Sydney’s Grew and Co are forging a new path in fine jewelry. Unbound by tradition, yet uninfluenced by trends, their collections sit in a league of their own. 

While the wedding industry has shape-shifted from traditional to wildly experimental, we’ve seen a myriad of fine jewelry labels follow suit. There’s a movement away from traditional cuts and commercial perfection, to creative pieces that feel beautifully raw and undone. But what separates Grew and Co is their inimitable balance of boldly artistic and beautifully timeless. As creative souls, while we’re drawn to asymmetrical shapes, onyx stones and imperfectly shaped bands, there’s still an exquisite luxury and timelessness we’ll always look for in engagement pieces. And it’s in the marriage of both, that has propelled this family run business to one of the most sought after labels in fine jewelry, designing for a cult following of clients around the world.

A love story of husband and wife who first met at gemmology school - Grew and Co founders Simon and Gabrielle Grew create pieces grounded in ancient techniques and inspired by modern aesthetics. Designs that have spread like wildfire on social media over the last year - pinned on every fine jewellery Pinterest board and hidden away in secret Instagram folders. There’s a freshness to their work, and it stems from the energy they both exude as people - two of the most genuine, creative and down to earth artists that couples will ever have the pleasure of consulting with.

Since spotting the Grew and Co collection just a few years ago, captivated by their rare talent, we’ve been dreaming up some exciting plans with this forward thinking duo of late. Most recently, directing their latest jewelry campaign with musician Tash Wolf, photographed by Darren McDonald. 

Watch this space lost of exciting things in the works with Grew and Co x The LANE in 2018. Visit the Grew and Co website to shop the collection.

Photography: Darren McDonald

Creative Director: Karissa Dalton / The LANE

Talent: Tash Wolf

Makeup Artist: Ania Milczarczyk

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