As one of the fashion capitals of the world, New York City always surprised us when it came to bridal. What we imagined to be spilling with gowns that filled our Pinterest boards, instead offered some of the most traditional edits we’d ever seen in bridal. For women who hadn’t dreamt of their wedding from the age of 13, loathed voluminous layers of tulle and instead craved a chic edit of gowns that mirrored the inspiration she saw on runways, New York City surprisingly wasn’t the wedding hub we pictured.
And we definitely weren’t the only ones to notice. Spotting this gaping hole in the market, Spina Bride, founded by florist and interior designer Paul Tsang and partner Giselle Dubois were quick to jump on the opportunity to create the kind of space they knew was missing. One light drenched West Village studio and racks of carefully handpicked gowns sourced from every corner of the globe later, Spina opened its doors and changed the game for this niche market of brides who previously had to travel to LA or Europe to shop the gowns suited her aesthetic. Fast forward one year, and Spina is booked back to back and filled to the brim with an exclusive collection of brands all under one stylish roof.
But it’s not just the edit of gowns we love, it’s the entire experience. And behind it all is Giselle, the co-founder who feels so much more like your best friend or personal stylist, than the stuffy salesperson who has traditionally run bridal boutiques and carries out every cliche we loathe about buying a wedding gown. Giselle’s encyclopedic knowledge of fabrics drawn from a 12 year background in textiles, cool down to earth nature and genuine love for finding you the perfect dress (she will happily send you recommendations for other labels or stores if on the rare occasion you actually can’t find what you’re looking for!) is what has built this one year old start up into the thriving business and refreshing experience for brides, that it is today.
Find our handpicked edit of Florists from around the world on the Directory.