Reimagining runway trends through a bridal lens, Made With Love is an Australian label that beautifully fuses design with wearability. Dreamt up by Carla Jenkins, with an intimate knowledge of the nuances brides experience in their search for the perfect fit, Made With Love is brand intuitively designed for their brides.
Against an otherworldly canvas of South Australia’s salt flats, we had the opportunity to shoot this season’s dreamy collection of gowns – a collision of texture and ethereal silhouettes, intricately woven with sculptural embroidery and dusted with iridescent beading.
We sat down with Made With Love Founder and Designer Carla Jenkins who shares the inspiration behind the brand, renowned for artistic and affordable bridal…
Creative women who redefine their challenge into opportunity always leave a trail of inspiration and magic on their path. We’d love to hear about your own bridal experience and how that turned into the beginnings of Made with Love…
The Made With Love story started when my now-husband Josh proposed to me in 2013. I began my own wedding dress search and couldn’t find the perfect one. I started doing my own research into making a custom dress. Almost unintentionally, I completed my first collection, Made With Love, in June 2013. I never expected MWL to be what it is now though. I remember telling my husband that I wanted to be in every state in the USA a few years into the business, and he thought I was joking. I don’t know whether I was joking at that point, but it’s a moment that always encouraged me to dream bigger.
I am constantly inspired by the women around me, whether that be my family, friends, team, or our brides! Owning a family-run business means constantly being surrounded by the women closest to me who offer endless support and are forever a huge source of inspiration.
I am also constantly inspired by the latest trends and I’m always thinking of how we can incorporate them into our designs whilst never losing sight of the special touches that make our designs uniquely Made With Love.
Every one of our designs, posts, photoshoots, and collections is created with our MWL Girls in mind, so you could definitely say our current and past brides are the biggest inspiration of all. Some of our most iconic and favorite designs have originated from feedback and ideas from our brides.
Who is the Made with Love muse you feel drawn to design for?
My muse is always my brides. You can spot a MWL girl a mile away. She is the first one to eat the cake and the last one on the dance floor. She knows who she is. She embraces who she is. She chooses a wedding dress that makes her feel sexy, beautiful, and most importantly, herself.
Remaining affordable yet elegant has been threaded in your approach from the beginning with inclusivity at the core of the label, can you share how you incorporate this into your designs?
I want my designs to compliment all bodies so everyone can be a MWL girl. This has become a huge focus for Made With Love as a brand. I am lucky enough to have a diverse team that all collaborate on new designs. Every member of my team tries on the new design at every stage and provides suggestions and feedback for their comfort and confidence. All our designs are tested in our Australian boutiques before releasing to our stockists and brides worldwide. During this stage, we get feedback from real brides on changes and improvements to ensure a flattering fit. We want our dresses to enhance our brides’ natural beauty.
Where can we find your gowns and what can we expect at an appointment?
Our designs can be found in exclusive MWL boutiques and retailers worldwide. Our MWL boutique appointments are one-on-one, tailored experiences with expert stylists who are dedicated to helping each bride find their perfect dress. Everything we do is done with LOVE, from our personalized emails to the styling appointment, to the follow-up correspondence. This is an old-fashioned approach to service that we pride ourselves in.
We’d love to hear what’s next for the label?
I am always working on my next design! We like to release a couple of designs every 2 – 3 months so that our collection stays fresh and current. We are currently working on some new designs that incorporate some of our classic styles and laces but have a modern twist; and some designs that are all new. So, stay tuned!
We would like to acknowledge the Kaurna people, Traditional Custodians of Lake Bumbunga and Port Willunga on which this shoot took place, paying our respects to their Elders past, present, and emerging.
Creative Director / Emma Westblade @ The Lane
Brand Partnerships / Stephanie Tarlinton & Bridget Vallis @ The Lane
Photography / Jessica Aleece
Production Manager / Lucette Romy
Hair & Makeup / Joanna Luhrs
Hair & Makeup Assistant / Krishelle Galang
Fashion Co-ordinator / Liana Gow-Killingbeck @ The Lane
Fashion Assistant / Natalia Gomez