Echoing the raw beauty of its Mediterranean setting, Shona Joy’s newest La Lune capsule embodies a carefree simplicity synonymous with nature. Stripped back to the essentials, the collection of undone silhouettes demand an exquisite level of craftsmanship we’ve come to expect from Shona Joy. Sensuous to the touch – her signature silken fabrications are liquid-like in their tactility. Draped and cut masterfully, Shona Joy’s silhouettes are an ode to the female form – falling across every curve with a molten fluidity.
This season, Shona Joy reimagines their most classic cuts in a nod to the glamour of the seventies. Balloon sleeves are fused with wearable crop tops and midi-length gowns, embodying a polished Bohemia. Elegantly knotted cropped tops are offset by flared skirts or high-waisted pants, while backless mini-dresses are balanced by long sleeves – revealing just a whisper of skin in all the right places. Intuitively designed for the woman of today, the La Lune collection builds a carefree wedding wardrobe that effortlessly segues from daytime to dusk.
“Free from the hustle of the town, we strip away all but that is essential, creating a timeless space amongst the rugged hilltops where we need for nothing and revel in the exploration.”
“The land is our inspiration, and our designs are synonymous with the wild, raw, yet simplistic & effortless scape of nature.”
View the new Shona Joy La Lune collection via the Shona Joy website and online store.
Photography & Production / Jessica Ruscoe
Videography / Joe Davis
Model / Rebekah Allred
HMUA / Margot Priolet
Styling / Sarah Smith
On Set Stylist / Axelle Texeira
Producer on Location / Denis Piereschi
Agent / Scala Management
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