FashionBridal

Dreamy Destination Wedding Dresses by Shona Joy

Drawing inspiration from the pure simplicity of its Mykonos setting, Shona Joy’s newest bridal campaign fuses languid silhouettes with sensuous fabrications.

Echoing the raw beauty of its Mediterranean setting, Shona Joy’s newest La Lune capsule embodies a carefree simplicity synonymous with nature. Stripped back to the essentials, the collection of undone silhouettes demand an exquisite level of craftsmanship we’ve come to expect from Shona Joy. Sensuous to the touch – her signature silken fabrications are liquid-like in their tactility. Draped and cut masterfully, Shona Joy’s silhouettes are an ode to the female form – falling across every curve with a molten fluidity.

This season, Shona Joy reimagines their most classic cuts in a nod to the glamour of the seventies. Balloon sleeves are fused with wearable crop tops and midi-length gowns, embodying a polished Bohemia. Elegantly knotted cropped tops are offset by flared skirts or high-waisted pants, while backless mini-dresses are balanced by long sleeves – revealing just a whisper of skin in all the right places. Intuitively designed for the woman of today, the La Lune collection builds a carefree wedding wardrobe that effortlessly segues from daytime to dusk.

The Lane x Shona Joy La Lune

The Lane x Shona Joy La Lune

“Free from the hustle of the town, we strip away all but that is essential, creating a timeless space amongst the rugged hilltops where we need for nothing and revel in the exploration.” 

The Lane x Shona Joy La Lune

The Lane x Shona Joy La Lune

The Lane x Shona Joy La Lune

“The land is our inspiration, and our designs are synonymous with the wild, raw, yet simplistic & effortless scape of nature.”

The Lane x Shona Joy La Lune

View the new Shona Joy La Lune collection via the Shona Joy website and online store.

 

Photography & Production / Jessica Ruscoe

Videography / Joe Davis

Model / Rebekah Allred

HMUA / Margot Priolet

Styling / Sarah Smith

On Set Stylist / Axelle Texeira

Producer on Location / Denis Piereschi

Agent / Scala Management

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