About Bluebell Bridal

Bluebell Bridal is truly a fashion sanctuary, based in the colourful bustling heart of the Paris Quarter Melbourne, the most iconic and renowned fashion house and restaurant district in Australia.

Steeped in the historical roots of Pawson House, 141 Flinders Lane, this 1930’s art deco fashion design and manufacturing facility is now reborn, brought back to life and light as Bluebell Bridal’s iconic home, containing a curated collection of the very best fashion has to offer the modern bride.

Elegant, sophisticated individual: your experience at Bluebell Bridal in finding “the one” will be guided by our professional, attentive master stylists whose knowledge of bridal fashion is unsurpassed.

Aspire to be your beautiful self,  and make the day you find “the one” memorable.  You too shall be overcome with joy, ease and excitement all at one time by visiting the very best Melbourne has to offer.

Behind The Brand


How would you describe your boutique in three words? What is the concept behind your store?

Refined, attentive & authentic. Bluebell Bridal aims to empower and inspire brides by offering a curated collection of modern unique bridal fashion to celebrate the romantic pinnacle of their lives. The collection, housed in our chic neo modern Salon, designed to offer the ultimate fashion buying experience is located in the Paris Quarter Melbourne, the celebrated  fashion heart of Melbourne. The feeling of excitement and joy in visiting our Salon is like no other, and the guidance offered by our highly qualified stylists unsurpassed.

What style of labels are you drawn to, and what labels do you stock?

Elegant, modern, fashionable styles for today’s decisive bride that loves fashion as much as we do. Key to joining our floor, we look for gowns that are contemporary with clean lines, beautifully crafted, and created using the finest fabrics. The perfect fit is what are brides are looking for, and what our accomplished team of alterations specialists offer.

We pride ourselves in being early fashion adopters of new designers and designs, and simply love Australian bridal fashion that has disrupted the bridal world, taking its place amongst the world’s best,  with color,  ease of design and fabulous fabrics.

We are the exclusive stockist in Victoria for: Alex Perry,  Alca line bride, Harriette Gordon, Hera Couture, Maticevski, Liz Martinez, Prea James Bridal, Flora Bridal, Ella Moda, Popovski, Sassi Holford, Savannah Miller and Newhite

We will also be hosting trunk shows from three new Australia designers later this year – yet to be released.

Where is the boutique located? What should brides know before booking an appointment?

Before booking your styling appointment check our website to see the gowns we have (what you see is what we have in the salon), note that we’re closed on Sunday and Monday. You can book online for a weekday 2 hour consultation ($50 fee) or a Saturday 90 minute consultation ($60 fee). You can take a maximum of three guests… and always call or email if you have any queries at all!


Your advice for brides searching for their wedding dress?

  • Be open and don’t be surprised if you do find your dream gown when you are here on your first visit.
  • Follow your heart and go with how you feel.
  • Go with the dress that makes you feel special.
  • Be Brave explore beyond what you think you will like.
  • Trust yourself.
  • Make a day of it; We are located in the heart of Melbourne’s restaurant district; make your gown buying experience a fun event to be celebrated!

Editor’s Notes


Why we love it…

A contemporary bridal boutique in the heart of Melbourne stocking some of our favorite labels including Toni Maticevski, Alex Perry and Prea James. Bluebell Bridal are all about the fit of a gown, completely reflected in their edit of looks that are masterfully cut by the best in the business.


For the bride…

This is a boutique for Melbourne brides wanting something modern with unique detailing to suit their personal aesthetic, but most importantly those who understand the importance of luxurious fabrication and fit.


Styling Tips…

Choose a contemporary bridal look to make your own with statement accessories like Balck Pearls and exquisite designer heels. Think about the silhouettes that work best on your body, be open to trying something completely new and trust the team to guide you through options you might not have considered.