Yolk is an award winning cake company based in Cheshire. Yolk was founded by Laura Marten in 2014 in Hackney, London. Delicate floral arrangements are often the focal point of her designs, which she combines with minimalist and elegantly decorated cakes to give a contemporary feel to the finished arrangement.
Behind The Brand
Your best piece of advice for event planning?
When planning a wedding, it is so easy to get bogged down in the detail. My advice would be to sit down right at the beginning of your planning and make a list of things that you want to be incorporated in the day – things that mean something to you and that you will remember in 10 years time. It is really important to remember that it is your big day, and sure there may be a lot of delicate negotiation that has to take place between mothers-in-law/bridesmaids/awkward family members, but it is you who is getting married and if you can’t be self-centred on your wedding day, when can you be?
What was the spark for Cake by Yolk? Where did the story begin?
I have always loved food and giving little edible treats as presents. I didn’t know that this would lead me to Yolk. Yolk was founded after years of working as the head chef in a busy cafe, responsible for breakfasts, lunches and filling the bar with beautiful sweet treats. I realised that what I was passionate was less the hectic hustle of the kitchen, but rather the methodical baking of a cake and the time spent decorating it. I took the plunge and decided to go it alone and created Yolk.
What inspires you creatively?
I am really inspired by nature and the natural movement of flowers and foliage. The curly fronds of asparagus fern, the curious enquiring tilt of a ranunculus head or the sheer range of colours you can have on a single hydrangea stem.
I really love floristry and get to work with some really fantastic florists, who often just let me loose on their vans or studios and allow me to pick and choose what I want, which is amazing. A cake is a blank canvas, or a naked mannequin on which to play with and dress up – depending on the style of the cake, it can either be a super elegant and over the top, or really minimal and delicate. So for me, it is all about the flowers and the finishing touches that really make a cake.
Instagram is a wonderful place to be inspired. It can be an amazing resource for finding other creatives, not necessarily in your field, but who are doing and making incredible things. One of my latest designs was inspired by sculptor and woodworker Ariele Alasko.
Most memorable place you’ve travelled?
I did my degree in Russian and Film Studies, which meant a year living and studying in Russia. This was an amazing experience and I visited some incredible places, such as Archangel, one of the coldest and most magical place I have ever been. But, my most memorable travel experience was making my way back from Russia. My boyfriend flew out to meet me, and we made our way slowly back through Eastern Europe until our money ran out! We stopped off in beautiful cities such as Lviv and Budapest and feasted our eyes on the lush countryside of Bosnia and Slovakia. It was a wonderful time and a point in our lives – we had just graduated and were totally carefree, without jobs or responsibilities.
On a typical weekend we’ll find you?
Fridays and Saturdays see me in wedding mode – so on a Friday I will be in the studio putting together wedding cakes and then Saturdays see me in the car delivering cakes to venues and adding the final floral touches. I love stepping back once a cake is safely delivered, the final final flower has been delicately placed and I am happy with how it looks. Sundays will often find me pottering about in my garden or spending some precious time with my partner Tom.
A favorite quote?
You have no idea what you are capable of until you try.