About Fleur My Darling
Head floral designer and director Samantha leads the team at Fleur My Darling, a boutique floral studio located in Sydney's south.
Creativity has been a huge part of Samantha's existence ever since she can remember. Growing up she would often build, revamp and decorate everything around her - the eye is always in the detail.
Samantha was totally inspired and captivated by the planning and styling of her own wedding that she decided to jump right into the world of floral design and has never looked back.
Whether for an intimate gathering or large public event, Fleur My Darling specialises in creating lush, romantic and on-trend floral designs to surprise and delight their clients.
Behind The Brand
What was the spark for Fleur My Darling? Where did your story begin?
Some sort of creative business was always in the works for me. Trips to fabric stores and hardware stores – I was always making something cool in my spare time. I sold cushions and paintings at Bondi markets and at one point I wanted to open a cake store! I studied interior design and decoration at Tafe, but after one outing to Sydney flower markets, I was in heaven. An online floristry course taught me the foundations of floristry then I did a few events for friends, found my feet, and started the business properly. I knew I had found my calling when I did my first wedding. I almost always tear up when I deliver my bride her flowers on her wedding day. I have a very emotional connection to that feeling, and the fact that I created something so special for them puts me on a massive high.
Where do you draw your creative inspiration from?
Other creatives who love what they do and have ambition inspire me a lot. The outdoors, styled interiors, markets, fashion, photographs, magazines, music…the list goes on!
What advice do you give brides when choosing their wedding flowers?
Have a game plan and be open to new ideas. There is so much out there so if you can’t decide on what palette or style to choose, go back to your original idea. You know, the one you keep getting drawn too. We can always put new twists on dated trends that reflect our client. Trust in your florist, we’ve got you!
What style of floristry and flowers are you loving at the moment?
Peeled back and fluffed up roses are a favorite. They give a luxurious touch to any arrangement. I’m also in love with bleached florals, treated pampas, hanging amaranths and abstract ceiling installations that make your heart skip a beat.
Why we love it…
Unabashedly romantic, unstructured and feminine in aesthetic, we love Fleur My Darling’s expressive and slightly undone approach to floral styling.
For the couple…
For free-spirited couples not bound or driven by floral trends but seek beautifully unique arrangements that speak to their authentic selves.
Don’t shy away from foliage – Fleur My Darling beautifully balances blooms with dried or lush foliage to create truly stunning arrangements and bouquets.