Girl & a Serious Dream

About Girl & a Serious Dream

Coveted for its stunning French lace and silk robes, soft veils, and eye-catching florals, Girl & a Serious Dream's collection of robes, couture veils, separates, lingerie and accessories make brides feel extraordinary from the moment they wake up, after the reception, and even past the honeymoon, as a way to make the moment last.

Proudly designed in the USA, Girl & a Serious Dream reimagines boudoir dressing for the modern woman with a new perspective on the traditional that is effortless, confident, and naturally sexy, made with signature details like hand-picked French laces, soft silks, and dreamy Italian tulles. Lush laces and ethereal tulles are rendered into breathtaking veils, luxurious robes with the look of little lace coats, bridesmaids' robes in exclusive prints, lingerie that's made to be seen, and unique accessories, all designed with a chic and contemporary take on tradition.

Behind The Brand

Describe the woman you design for…

The woman who comes to Girl & a Serious Dream is herself precisely that; a girl with serious dreams. She is intelligent, chic, and confident; she is discerning and meticulous. Yet hidden within her is a delicate, curious, passionate girl dreaming of the day on which every detail will express the most particular happiness of her perfect romance. This modern woman is also an old-fashioned girl, perhaps that’s why she has a weakness for French lace’s delicacy and the softness of natural fabrics like silk found in Girl & a Serious Dream collections.

What styling advice do you have for brides when purchasing lingerie for their wedding day or honeymoon?

When you’re getting ready on the morning of your wedding, you want to feel comfortable and beautiful. Choose a getting ready robe and fine lingerie that is created with high-quality materials like soft French lace and silks and made with mindful craftsmanship, delicate details, and of course, impeccable fit.

Set the mood for your wedding night by investing in lingerie that makes you feel good, comfortable, and confident. Lingerie is intimate, worn in direct contact with the skin, and closely tied to a woman’s feelings. Don’t be afraid to try new lingerie styles or wear colors like soft pink, red or black lingerie on your honeymoon.

What is your most popular style for brides?

We have many popular styles, but a style we are known for and brides love is our scalloped French lace robes such as the Swan Queen gown and the Camellia lace robe. These are such incredible pieces with the most intricate hand-cut French lace florals.

What advice do you give to brides to care for their lingerie?

All our pieces are meant to become an heirloom for future generations. We want you to cherish your lingerie pieces, so we recommend storing your delicates in a cool, dry place, away from direct sunlight. Handwashing in cold water with a gentle shampoo or dry cleaning is the best and safest method for cleaning fine lace lingerie and silk fabrics.

What advice would you give to brides-to-be?

Take a moment during your wedding to enjoy the day and take it all in. The memories from the moments you spend getting ready with your girls and your family will be cherished for years to come.

Editor’s Notes

Why we love it…

Delicate French lace and silk woven into pieces which can be part of your morning of, and every morning thereafter. A collection of softly sensual and feminine robes, lingerie, and veils.

For the bride…

For the bride and her bridesmaids to have as a romantic keepsake. Perfect for the day and to take on your honeymoon.

Favorite piece…

Dream Day Silk Romper Playsuit in Ivory worn underneath the Swan Queen Lace gown. A heavenly pair.

Styling tips…

Let your bare skin embrace the feeling of being adorned. Wear with your full heart and innermost radiant confidence.