About Ivie White
Ivie White is a label born out of a desire to reinstate a love affair with simple, intelligently designed wedding dresses for those free-spirited beauties. Simplicity, elegance and attention to detail are at the forefront of the Ivie White philosophy. Designed and made in Australia, our stunning gowns allow for relaxed, effortless movement and silhouettes that draws your eye naturally toward the feminine form. Ivie White evolved from true love, reflection and our focus to capture the essence of a fashion-forward bride.
Behind The Brand
Your best pieces of advice for event planning…
Choose your gown according to your own style; don’t follow the trends of others. Find a gown that evokes the best version of you. On a side note… really consider the people you bring along to try on gowns, this can be the make or break of your experience.
What was the spark for your brand? Where did the story begin?
I started hand sewing gowns for a bridal company in 2004. They made very classic, traditional gowns which were fine for the time but all day sitting at a table sewing would often have my mind wondering about what I would do if this was my business and what I could do to change the designs to make them more of what I would wear. After 10 years with that company I left to create bridal hair pieces and this is where Ivie White began. Hair pieces were lovely but didn’t quite fill that dream of creating my own gowns. In early 2016 I took a big leap of faith, rebranded Ivie White into what it is today and started creating simple gowns for the girls that just want elegantly cool gowns. We now have stockists around the world which is the most exciting part.
What inspires you creatively?
Listening to peoples stories, where they came from. Love me good podcast! When designing I like to be alone in my workroom playing with fabric and drape in front of the mirror. It’s all a bit messy but it works.
Most memorable place you’ve travelled?
The Cinque Terre in Italy
On a typical weekend we’ll find you?
Either chilling at home with my cat and husband or travelling with him for a show (he’s a musician)
A favorite quote?
Your art is not about how many people like your work. Your art is about if your heart likes your work, if your soul likes your work. It’s about how honest you are with yourself and you must never trade honesty for relatability – Rupi Kaur
Why we love it…
The last thing you want on your wedding day is to feel uncomfortable and fidgety in your dress, so Ivie White has made pieces from beautiful stretch silks so dresses are easy to wear and you don’t have to spend your day fussing over creases.
For the woman…
Free-spirited, fashion forward bride.
Opt for a two piece outfit for a look you can mix up from ceremony to reception. Try a lace bodysuit or bustier with a matching slim lined skirt for the ceremony and switch into a minimal crop top for a more party-ready style.