About Kaviar Gauche

Must-have bags, feminine prêt-à-porter collections, and modern bridal couture, Berlin-based fashion label Kaviar Gauche launched in 2004, since becoming one of the most successful and internationally renowned young German fashion labels.

Kaviar Gauche was established by the designers Alexandra Roehler and Johanna Kühl after they graduated from Esmod Berlin, the International University of Art for Fashion. The label’s hallmarks are understated elegance, graceful design, and contrasting elements. Like no other designers, they represent ‘modern glamour made in Germany’.

Behind The Brand

Describe the woman you design for…

A modern, independent woman who wants to emphasize her personality and beauty with a dress that also suits her demand for design as well as quality. She has the grace to wear something special effortlessly and to give the bridal look her very own touch.


What is your most popular piece?

The clean-cut and yet elegant design of our Bowie Couture Combination takes center stage in our new Cloud N° 9 collection. Additionally, it’s the perfect transitional wedding look. The overskirt conjures up a great train that can be easily removed for the party after the wedding ceremony. Two other trends of this season are minimalism as well as maximalism. Our collection varies between both sides: the opulent Cloud N° 9 dress and the more simple Cutting Edge Blazer.


What advice would you give to brides-to-be?

Have fun and enjoy every moment of your pre-wedding time. Be open to different dresses and combinations to find the one that is 100% right for you. Remember to think about the perfect accessories!


As a designer, what tips do you have for brides to get the most out of their fittings?

Don’t bring too many people with you! We always recommend bringing only one or two very close friends or family members to the first fitting. Be prepared, wear nude underwear, and bring some different bras.


Do you offer a custom design service for brides? If so, how long does it take to make a custom piece?

Yes, in our stores in Berlin, Munich, and Dusseldorf we comply with special requests. Brides-to-be should have their first appointment at least six months before the wedding. For brides with less time, we offer express-service as well as our ready-to-marry pieces you can directly buy and take with you.


What advice do you give to brides to care for their gown?

All our dresses come in a garment bag and should stay inside until the wedding day. Keep it away from sunlight and make sure that you use the hanger loops. As an alternative to a steamer, you can also hang your dress in the bathroom while showering hot. If you use a steamer don’t forget to organize distilled water in advance.

Editors Notes

Why we love it…

Bold, statement designs with poetic detailing and feminine silhouettes, we love that Kaviar Gauche is bound by a nontraditional approach to modern bridal. Gowns that bear no limits.


For the Bride…

Seeking to evoke a wild, decadent approach to honoring her authenticity and inner alchemic imagination.


Styling tips…

When approaching your bridal wear, firstly keep an open mind, dare yourself to define your own rules. It’s all-important to create balance in your look; blend bold gowns with delicate florals, statement silhouettes with a beauty that’s imperfectly nonchalant. Collide elegance with earthly confidence.