• Worldwide

About Made In Mada

Made in Mada was created more than 6 years ago after owners, Gaelle and Dimitri, moved to Sydney.

By creating work for the locals, the establishment of Made in Mada assisted in maintaining traditional Madagascan crochet and weaving production and provided workers with a sustainable income. The nature of the products and growth of the business in the past few years means their income is not only seasonal as they are given the opportunity to work all year round. The result of the locals working in favourable conditions, close to home and close to their families, is beautifully handcrafted pieces made with unmatched craftsmanship.

Today Made in Mada is listed in over 250 stores in Australia, New Zealand, France, Japan, Spain, Greece and the United Kingdom. We are elated to have been able to share a small piece of Madagascar with the rest of the world through our delicately handmade pieces.

Behind The Brand

Describe the woman you design for…

We design for women who are buying with a purpose and for good reason. As Vivienne Westwood once said, “buy less, choose well, make it last”. We also love that most of our designs can be styled by women ageing from 16 to 81 years old! Versatility is our specialty.


What destinations would your customer take your pieces?

Most commonly our pieces are used for a day at the beach, as the perfect travel companion, or as a fresh food market bag. Some of our bags, however, are more than suitable for those days at work where you just need a sturdy, roomy carry-all.


What styling tips and advice do you have for women ahead of their vacation or honeymoon?

Style in a way that makes you feel most comfortable and beautiful. For us, natural fabrics like linen or cotton in soft colourways are always winners.


What is your most popular style?

Our iconic bag called the Alice 3xxl. It’s an oversized carry-all available in neutral tones with a unique pattern.


What advice do you give to women to care for their pieces?

Avoid the rain where possible – raffia fibres change with the weather.

Editor’s Notes

Why we love it…

Incredible craftsmanship paired with a chic, effortless aesthetic, we love Made By Mada’s dedication to creating quality pieces and their unwavering support for the Madagascan artisanal community.


For the woman…

For the stylish traveller with a love for exotic and coastal destinations.


Favourite Piece…

We love the Grace Bag, a beautifully woven and textural piece that’s perfect for days wandering about town or spent lounging seaside.