From the voices of modern brides, NEWHITE was founded to redefine the modern way of celebrating love and individuality for brides of the new generation. They are dedicated to creating a new kind of bridal fashion to connect with brides around the world to be part of their modern love story. NEWHITE stands for fresh vision and perspective on wedding and marriage.
The minimal yet sophisticated aesthetic of NEWHITE collection is drawn from the designer’s love for architectures. She also draws inspirations from effortless Californian life and urban spirit of New York City to create a bridal collection that is fresh, fashion-forward yet understated perfection for modern women.
Behind The Brand
Describe the woman you design for…
She is creative, bold and confident. She is well traveled, educated and career-oriented. She has a great taste for style and fashion. She is looking for something unique and special. Drawn to modern designs with interesting details, she also values experience more than materials so a custom design experience for her wedding dress is what she will really appreciate.
I wanted NEWHITE to give our brides a chance to be a part of the design process. Something clean and simple to be stylized and worn in any type of wedding theme, instead of being very particular. I wanted our dresses to enhance her natural beauty without distraction.
What is your most popular piece?
What advice would you give to brides-to-be?
Trust your instincts and follow your heart. I know the confusion and pressure are real and there are outer and inner debates and conflicts. Focus on your inner voice and the core values that matter to you. Most of all, keep it simple and enjoy the process. You will find what you love like how you found your love.
As a designer, what tips do you have for brides to get the most out of their fittings?
Be real and be comfortable. Go by yourself if you can so you can focus on how you feel, rather than others opinions and what everyone else is doing. Enjoy the process to discover what makes you feel beautiful and what styles are true to yourself.
Do you offer a custom design service for brides? If so, how long does it take to make a custom piece?
We are all about custom design. I started with custom wedding dresses and I realized how important it is to give brides freedom to make it their own and to make the experience even more special. I do have many brides fly in from all over the world to try on our custom options and add special details that really make the entire look very unique to her. We make 90% of our gowns in-house at our design studio locally in LA, so our turn around is very efficient. Our custom designs can be done in 8-16 weeks depending on the fabric’s availability.
What advice do you give to brides to care for their gown?
You will be surprised that most of our gowns can be cleaned by gentle water wash. Some need to be dry cleaned depending on the fabrics. Most of our gowns are made easy to care for after the event. All of our fabrics are heat processed and pre-shrunk before cutting and sewing. Silk is more sensitive with heat and water, so be more careful.
Why we love it…
NEWHITE redefines effortlessly sculptural design, with precision construction and the softest poetic lines. We love their custom individualisation with mix and match options. Their style is refreshing.
For the bride…
Who is guided by fluid simplicity, seeking no permission as her elegance holds her in a world of her own.
A romantic bold lip or drop earrings, contrasted by an imperfectly twisted low bun – chic yet understated.