About New Phrenology
"Embracing a ceremonial tradition and turning it into a modern ritual of self-expression. New Phrenology exists to design artful and free-spirited bridal veils. We design driven by curiosity and are inspired by the mind as an endless source of love and creativity."
Behind The Brand
Describe the woman you design for…
I design for women with a strong sense of aesthetic and a powerful state of awareness.
What is your most popular piece?
Our Secret Garden Veil.
What advice would you give to brides-to-be?
Wedding planning can be stressful and it’s easy to forget how lucky you are to be celebrating a union with your favourite person. I recommend setting up some time each week to have a personal ritual to contemplate the beauty of this amazing gift. Think about how fortunate you are to be able to plan a party to celebrate love, wear a beautiful dress and share this moment with your loved ones. Sit down, breathe, and let this beautiful truth sink in.
As a designer, what tips do you have for brides to get the most out of their fittings?
When trying on accessories, I strongly recommend wearing your hair and makeup similar to how you’ll wear it on your wedding day. From volume to shape, it makes a huge difference to try a veil on wedding day hair versus a weekday ponytail.
Do you offer a custom design service for brides? If so, how long does it take to make a custom piece?
Yes, we do! We work bespoke on a case by case basis. It would take around 6-8 weeks.
What advice do you give to brides to care for their veil?
When you receive it, carefully hang it up to soften the wrinkles after shipping. Store it in a protective bag and, a few days before the wedding, unfold the veil completely and let the wrinkles release. After the wedding, store in an acid-free box and preserve it in a PH considered environment.
Why we love it…
Beautiful, hand-stitched veils embroidered with uniquely charming details. We love New Phrenology’s distinct personality and dedication to quality design.
For the bride…
For the free-spirited bride inspired by creative, bohemian or whimsical detail.