About Prea James
Prea James is known for designing fashionable wedding gowns for the relaxed, modern bride. The Prea James Bride has a love for quality fabrics, modern, effortless silhouettes and a quality fit. All of the gowns are made at the Prea James Bridal studio in Wollongong, on the East Coast of Australia.
Behind The Brand
Your best piece of advice for event styling?
Hire professionals. It may seem cliché or obvious, but I think it takes a lot more vision and hard work than people realize, it’s a nice thought to have some DIY elements, but planning a wedding is monumental, take some of the stress out of your day by finding creatives whose work you love and leave it to them and trust their ideas.
What was the spark for Prea James Bridal? Where did the story begin?
I come from a fashion background, but always had an interest in high fashion. I majored in Couture while studying and although I never imagined working in bridal when I first started in Fashion, I absolutely love it now. It’s a different world now and women can express themselves on their wedding day by wearing something that is really them. I also love the technical side of creating a wedding dress, all of the meticulous work that goes into making something of such high quality compared to throw away fashion. I love to combine high fashion with the laid-back style of Australian fashion.
What inspires you creatively?
I take inspiration from literally everywhere. I think one of my biggest influences when designing is fashion, but often it is from nature, art, music – music is quite big for me. It becomes a feeling, a persona I take on while designing.
Most memorable place you’ve travelled?
It is hard to narrow down – I definitely have a soft spot for Hvar, Croatia, I went there with some girlfriends in our early 20’s and had the time of our lives. But Berlin, Rome, Amalfi Coast and Barcelona also come to mind.
On a typical weekend we’ll find you?
I’d like to say something exotic, but most likely at the park or beach with my kids.
A favorite quote?
“Simplicity is the ultimate sophistication” Leonardo Da Vinci