About SoHo Bride
Inspired by real love and real life, SoHo's founder Jade, envisioned a Bridal Boutique for the modern-day, free spirit.
Located in the trendy suburb of Newtown, on the upper level loft of a warehouse, Soho is an exclusive experience for the style savvy bride and her bridesmaids.
Soho offers a selection of classic, flowy styles, simple silhouettes and edgy, playful gowns, with an ultimately fashion forward appeal. Carrying International designers such as & For Love, Ivie White, Charlie Brear, Match Made Bridal, Chasing The Sun, Temple by Bo & Luca, Rewritten, Jenny Yoo, Joanna August, Love Honor and Naturae Design. SoHo stylists aspire to provide uniquely styled looks for the modern Bride and her ‘Bridesbabes', with their carefully selected range of international and Australian labels.
SoHo has a very specific purpose - to provide an easy, relaxed shopping environment for the modern women with a ‘style of her own'.
Behind The Brand
Describe the woman you design for…
The SoHo bride is confident within herself, she is the bride with a ‘style of her own’. She has an eye for fashion and follows current trends, while remaining true to her own personal style and what suits her. She’s a modern bride, turning heads with her individual, yet timeless style.
What is your most popular piece?
Hard to say! We have a few best sellers which are all quite different. There is a definite ‘less-is-more’ vibe with most of our brides.
What advice would you give to brides-to-be?
Don’t over think it! Go with your gut and when something feels amazing, it’s usually the one. Always remain true to your own style.
As a designer, what tips do you have for brides to get the most out of their fittings?
We work really closely with our brides and allow as many fittings as necessary. We do encourage girls to be honest, if something doesn’t feel right talk to us about it. Ask lots of questions and most importantly, have fun.
Do you offer a custom design service for brides? If so, how long does it take to make a custom piece?
Yes, we offer a range of custom services, from simple alteration to existing designs too complete custom designed gowns. Each bride is unique and we work closely with them to create a timeline that suits each individual situation. We recommend allowing 8-12 months for a complete custom design.
What advice do you give to brides to care for their gown?
We work with local specialists who we recommend to all of our brides. To keep your dress forever, it should be packaged in a box with acid-free tissue paper. It needs to be kept away from light, heat and moisture.
Why we love it…
A bridal boutique for the contemporary bride, filled with feminine and classy gowns from a handful of sought after, international designers. Based in the heart of Newtown, the boutique is infused with beautiful eclectic, alternative character and style for the modern inner city woman.
For the bride…
For the effortlessly chic, modern woman looking for a unique selection of simple and classic gowns. She is confident in her own style and has an eye for fashion.
Try on gowns in their relaxing showroom and take a look at their in house label, Chasing The Sun. Don’t be afraid to ask for advice or opinions and be honest with how you’re feeling. Speak to the girls about their custom option if you can’t find your perfect dress in store.