Luminous Engagement Jewels – Hardy Brothers Arete Collection

A new collection of luminous engagement jewels by iconic Australian jewelry house Hardy Brothers, in a campaign produced and directed by The Lane.

Iconic Australian jewelry house Hardy Brothers has launched their new engagement jewelry collection – Arete. Artisanally created with earth’s rarest diamonds, each elusive jewel is hand-selected, cut with precision and intricately set to emit the most luminous glow.

Floating on fingertips, these colorless diamonds are designed from every angle as a vessel for light. Holding the energy of the earth for over 1 billion years, Arete diamonds drink in every flicker of sunlight, casting the energy back potently in form of magical refractions that dance around a room.

The Lane Creative Agency were tasked with the dream job of communicating the poetry of these jewels through visual imagery, producing and directing the new Hardy Brothers Arete campaign…

Above: Hardy Brothers Diamond Tennis Bracelet, Round Brilliant Diamond Stud Earrings. Murashka Dress.

Hardy Brothers Diamond Tennis Necklace, Arete Ring. Murashka Dress.

Hardy Brothers Arete Ring. Murashka Dress.

As Australia’s oldest fine jeweller, each Arete design possesses techniques developed and passed down across jeweller’s benches since 1853. An entanglement of old-world beauty and craftsmanship with artful modernity, Hardy Brothers jewels are for those romanced by classicism, who want jewels dreamt up by visionary minds, cut and set by expert hands.

Hardy Brothers Diamond Tennis Necklace.

Hardy Brothers Diamond Tennis Bracelet. A La Robe dress.

“Holding the energy of the earth for over 1 billion years, Arete diamonds drink in every flicker of sunlight, casting the energy back potently in form of magical refractions.”