Iconic Australian jewelry house Hardy Brothers has launched their new engagement jewelry collection – Arete. Artisanally created with earth’s rarest diamonds, each elusive jewel is hand-selected, cut with precision and intricately set to emit the most luminous glow.
Floating on fingertips, these colorless diamonds are designed from every angle as a vessel for light. Holding the energy of the earth for over 1 billion years, Arete diamonds drink in every flicker of sunlight, casting the energy back potently in form of magical refractions that dance around a room.
The Lane Creative Agency were tasked with the dream job of communicating the poetry of these jewels through visual imagery, producing and directing the new Hardy Brothers Arete campaign…
Above: Hardy Brothers Diamond Tennis Bracelet, Round Brilliant Diamond Stud Earrings. Murashka Dress.
As Australia’s oldest fine jeweller, each Arete design possesses techniques developed and passed down across jeweller’s benches since 1853. An entanglement of old-world beauty and craftsmanship with artful modernity, Hardy Brothers jewels are for those romanced by classicism, who want jewels dreamt up by visionary minds, cut and set by expert hands.
“Holding the energy of the earth for over 1 billion years, Arete diamonds drink in every flicker of sunlight, casting the energy back potently in form of magical refractions.”
Visit the Hardy Brothers website to see the full Arete collection.
Photographer / Darren McDonald
Model / Lea Seelenmeyer
Photo Assistant / Nicholas Shaw
Digital Operator / Tom Spence
Hair & Makeup Artist / Angie Barton
Fashion Coordinator / Alyssa Selin at The Lane Creative Agency
Brand Partnerships / Bridget Vallis at The Lane Creative Agency
Fashion Assistant / Andi Plowman
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