Naeem Khan Spring ’18 Bridal
An approach to each piece as an individual story
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There’s something inimitably cool about the Naeem Khan brand. It’s in everything they do. Or maybe it’s in everything they don’t do. They don’t do bridal that makes us dig deep to find new ways to describe botanicals for Spring. They don’t create collections that have us unenthusiastically reaching for that bridal language we despise – words like elegant, glamorous, sweet, pretty. Yawn. They don’t tick off a list of silhouettes that have always worked for bridal commercially. Or conversely, when they go bold it stems from a pure place, it’s not contrived and gimmicky (like pieces we’ve seen sent down runways one too many times from some of the more commercial labels).
