Careers

We’re looking for visionary minds and creative souls to join our expanding team at The Lane. We’re a company that believes in pushing boundaries, passionate about shaking up a dated wedding industry with innovative thinking and deeply inspired content drawn from our love of fashion, art, interiors, design and travel.

We’re a company for wild dreamers who believe no idea is too grand, for the magic seekers who refuse to settle for mediocre, for the optimists who dive in head first. We’re for those romanced by visuals, the written word, deep thought and raw honesty.

Join our small but growing team working remotely, for a career and lifestyle that spills with balance and contrast.

Note – Positions will be considered for applicants located in Byron Bay, Sydney, London, Paris, New York City or Los Angeles only. 

The Lane

Creative Scope / There’s never a dull moment given the broad scope of creative work between The Lane Creative Agency and Magazine – from digital runway shows, events, brand experiences, editorial shoots, fashion films, campaign shoots, social media and feature articles.

Luxury and Boutique Clients / Work with an international edit of the industry’s most beautiful brands and creatives – from luxury brands to boutique businesses in a range of different categories from fashion, bridal, travel, photography to film.

Career Growth / You’ll be part of a boutique, rapidly growing business with so much opportunity for career growth.

A Small, Passionate Team / Be part of our small, passionate, ambitious and down-to-earth team.

Balanced Lifestyle /  Dip your toes in the fast-paced business of fashion and the vibrance of a creative agency, while slipping back into the beautiful, languid lifestyle of Byron Bay (for those who live locally to our CEO/Creative Director) for a career grounded in balance.

Flexible Working Hours / We don’t subscribe to rigid 9-5 business hours or a corporate working environment. Enjoy the freedom of flexible working hours, as long as the job is done. Our team work hard and effortlessly deliver over and above, so we’re flexible outside of busy periods, collaborative projects and meeting times. Start early and finish early if it suits, enjoy a languid breakfast in the sun or take a pilates class in the middle of the day and make up hours in the evening.

Travel / We’re often off to dreamy locations around the world, shooting in the marble quarries of Italy, Sahara Desert of Morocco, Canary Islands in Spain, South Africa, New York City, Tahiti, Fiji and Hawaii, or exploring the otherworldly locations of our own back yard in Australia.

Current Positions

Marketing & Social Media Manager

Position / Full Time.
Location / Byron Bay, Sydney, New York City, Los Angeles, Paris or London.
Salary / Negotiable based on experience.
Reports to / CEO & Creative Director.
Overview / To develop and execute The Lane’s annual marketing and social media strategies, in line with The Lane’s strategic plans and KPI’s.

 

Key Responsibilities
  • Develop The Lane’s annual marketing and social media strategy, activity plan and schedule.
  • Innovate The Lane’s marketing system to continually improve efficiency and results.
  • Manage The Lane’s annual marketing budget to achieve KPI’s.
  • Execute The Lane events and brand experiences and organize sponsorships.
  • Develop and execute partnerships with key media, creatives and influencers.
  • Create and publish all social media posts and email marketing including copy (using both supplied content and photographing/filming native content where required).
  • Enrich The Lane’s community relationships on social media by responding to all messages, engaging with The Lane audience, replying to captions, following and interacting with key industry brands and clients.
  • Assist The Lane CEO on major website development projects and tasks.
  • Implement SEO plan.
  • Work with the CEO & Sales team to develop Brand Partnership Media Kits, Rate Cards, bespoke templates & proposals to achieve revenue targets.
  • Support The Lane Creative Agency/Sales team to develop bespoke proposals, analyze results and develop strategies to meet KPI’s.
  • Monitor and report on all marketing and social media KPI’s.
Requirements
  • Min 3 years previous experience in a marketing manager role with proven success, ideally in media/creative agency or fashion (note – wedding industry experience is not necessary).
  • Minimum 1 year in a social media management role with copywriting experience.
  • Previous experience in event management or production.
  • Strong relationships with key media, creatives and relevant influencers.
  • Strong knowledge of the fashion & beauty, interiors and lifestyle industries.
  • Proficient with Google Analytics, Asana, Planoly, Mac computers. Experience using In Design, Photoshop, Lightroom and professional photography / videography skills an advantage.
  • Drivers license (and comfortable driving internationally if required).
  • Flexibility and accessibility for travel domestically and internationally and after-hour work where required, especially given international client-base and timezones.

 

Personal Qualities
  • High achieving – passionately strives to surpass expectations.
  • Innovative and entrepreneurial.
  • Solutions driven – always presents solutions not problems.
  • Wildly creative yet highly strategic and meticulously organized.
  • Obsessed with aesthetics, highly visual with an acute attention to detail. Understands the potent beauty of imagery and its emotive impact.
  • Passionate about fashion, art, interiors and design.
  • Up to date with the latest digital marketing and social media strategies and tactics.
  • Exceptional communication & interpersonal skills with the ability to negotiate, influence and engage. Can write emotively and persuasively.
  • Exceptional time management skills to meet deadlines and the ability to prioritize.
  • Well presented & representative of The Lane brand.
  • Ability to both receive and provide constructive feedback where required, with a goal of continual growth.

 

To Apply
  • Email your CV and cover letter to hr@thelane.com (subject line: Marketing & Social Media Manager + your name).

 

Deadlines

Start Date January 2023

Executive Assistant to the CEO/Creative Director

Position / Full Time.
Location / Byron Bay, Sydney, New York City, Los Angeles, Paris or London.
Salary / Negotiable based on experience.
Reports to / CEO & Creative Director.
Overview / To provide a wide range of professional and personal assistance to the CEO/Creative Director to ensure smooth operation of the organization, strong company culture and achieve The Lane’s strategic objective.

Key Responsibilities
  • Provide a wide range of professional and personal assistance to the CEO & Creative Director to ensure smooth operation of the organization & help build the company’s culture. 
  • Manage the CEO/Creative Director’s schedule by planning & scheduling business & personal commitments, prioritized in line with the overall business strategy. 
  • Assist the CEO/Creative Director with daily administrative duties & a broad range of projects including new business developments, production, travel plans, presentations & meeting preparation. 
  • Ensure all projects are on track, following up appropriately & assisting where required. 
  • Represent The Lane as the primary contact for clients, employees and industry. Respond to enquiries across all channels (email & social media)
  • Manage brand partnerships including onboarding, scheduling, relationship management and reporting if required. 
  • Act as the liaison for onboarding new employees and freelance contractors to the company, as well as off-boarding. 
  • Manage the general maintenance of The Lane website and liaise with web designer to correct any issues. 
  • Manage all business administration, preparing any documentation for Accounts Manager, sourcing office supplies or equipment as needed. 
  • Manage shipping and run general errands for both business and personal reasons.

 

Requirements
  • Min 3 years previous experience as an Executive Assistant or Production Manager is required. 
  • Proficient with Microsoft Office, Word & Excel applications, Mac computers, and ideally Asana. Experience using In Design is an advantage. 
  • Drivers license (and comfortable driving internationally if required).
  • Flexibility and accessibility for travel domestically and internationally and after-hour work where required, especially given international client-base and timezones.

 

Personal Qualities
  • High achieving – passionately strives to surpass expectations.
  • Innovative and entrepreneurial.
  • Solutions driven – always presents solutions not problems.
  • Exceptional communication & interpersonal skills with the ability to negotiate, influence and engage.
  • Acute attention to detail while having exceptional time management skills to meet deadlines and the ability to prioritize.
  • Intuitive ability to prioritize, sequence tasks and know what to communicate when in a structured and efficient way.
  • The ability to take initiative, anticipate needs and make sound judgement in line with The Lane’s core values and strategy.
  • Optimistic and open-minded but logical.
  • Well presented & representative of The Lane brand.
  • Ability to both receive and provide constructive feedback where required, with a goal of continual growth.

 

To Apply
  • Email your CV and cover letter to hr@thelane.com (subject line: Executive Assistant + your name).

 

Deadlines

Start Date January 2023

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