Alex Jack

About Alex Jack

When I tell the story of Your Wedding, it’s based off my understanding of you as a couple and how closely we’re emotionally connected. I want to understand which moments are unmissable, so I can capture them instinctively. I see something and I click. I hear something and I click. I feel something and I click. Google tells me it’s called being intuitive and I’m happy to roll with that.

I like to be involved in the Wedding process and help my couples as much as possible. Whether that’s writing three different tailored timelines to see which works best for the atmosphere you're trying to create or giving you tips on how to execute a day that will genuinely reflect your relationship. Regardless of what your dream is, I want to help you bring it to life.

Behind The Brand

What draws you to wedding photography?

What made me fall in love with photography was the art of portraying people, emotions and relationships. That’s why wedding photography is the perfect fit for me – because it’s about capturing human connection, love and joy.

How would you describe your photography style?

I use a documentary style of photography with an editorial approach and true-to-tone film-style editing. I’m inspired by light, colour and the natural world around us.

I focus on catching the in-between moments – a sneaky kiss, a sideways glance or an excited reaction. I hone in on the small details in creative ways, while also stepping back to incorporate the stunning landscapes and architecture that set the scene.

What inspires you creatively?

Ever since discovering photography at a young age, I’ve loved using my camera to capture anything that’s brought me joy. I take inspiration from art and popular culture—whether from black and white film photos, movies or music—and mix that with my constant curiosity for capturing love through images. My obsession with the craft, combined with a deep passion for creating images that will be cherished by future generations, is what keeps me passionate about what I do.

What is it that makes an image magical?

Connection is the defining element of my images. It’s an honour to witness and capture intimate, cherished moments. I want to document the significance of the wedding and what it represents for the couple, their families and friends. That’s why it’s important for me to understand who the people I have in front of me are. I want the couple to feel like they can truly be themselves, so I can document the connection between the couple and their loved ones in a way that will allow my photos to forever transport them back to that moment in time.

What advice would you give couples when selecting their wedding photographer?

I think it’s important to connect with a photographer that represents your style and taste as well as personality. If you can envision yourself in the photographers existing work, you’re on the right track. It’s always my goal to create a relaxed environment for people to be themselves, which helps me capture them together in an authentic way. I’m a people person and can sense what a couple needs and what will help them feel comfortable in front of the camera. I have an easygoing personality that helps them feel relaxed and in their element. If I can help the couple get that part right, the rest comes naturally.

Your dream location to shoot a wedding?

My dream weddings are when the couple find a way to express their true style, personalities and quirks. I think It’s magical when a couple lets their love for each other radiate through the moments of the day.

Editor’s Notes

Why we love Alex…

Alex Jack’s sincerity and passion for telling love stories through thoughtfully crafted visuals comes across in her heartfelt work. She has an innate ability to capture the electricity of human connection, the intimacy of quiet moments shared between loved ones, frozen in time forever.

For the couple…

Perfect for the couple wanting their own unique personalities to be the story being told, their relationships as the canvas for their wedding photography.

Our advice…

Find an experienced photographer who not only crafts magical imagery but makes you feel relaxed, and will make the effort to get to know you and how your vision can be brought to life.