Contact:
Location:
- United States
- CA
- Santa Cruz
- CA
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About Amy West Floral Design
Amy West Floral Design is an event floral design studio based in Santa Cruz, California. Inspired by the natural world, we offer wildly romantic, textural designs, with a focus on seasonality and sustainability.
Behind The Brand
What was the initial spark for your brand, how did it all begin?
Planning my own wedding had me combine my professional project management background with my gardening hobby, and I found that I wanted to do It again and again.
What services do you offer couples?
Full-service event floral design and Installation (primarily weddings) and limited local a la carte offerings.
How would you describe your aesthetic?
Organic, textural, romantic.
As a florist, what are you inspired by at the moment in the world of weddings?
Landscape-Inspired Installations, and unexpected vessels and elements like fruit and vegetables.
What would you like to see less of?
Gratuitous use of eucalyptus.
A styling/planning tip or two you’ve learned along the way that you’d give to any couple?
Don’t skip attention to texture. Texture brings life and Interest to floral arrangements and tablescapes, and adds so much dimension to linens.
Editor’s Notes
Why we love them…
With a focus on textural diversity and the use of unexpected elements, Amy designs otherworldly florals spilling with allure and elegance. We love the way her installations are both innovative and nostalgic, an ethereal integration of old and new.
For the couple…
For the couple with a love for classic designs displayed in unexpected ways. Amy masterfully merges artistry and innovation to craft romantic arrangements and installations with beauty.
