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About Cupid Content Co.
Cupid Content Co. is a wedding content creation company capturing the artful in-between. With a refined, editorial eye and an instinct for storytelling, they document weddings on an iPhone in real time — creating artful, behind-the-scenes content that feels as emotional as it does aesthetic. Based in Southern California and traveling worldwide, the team blends seamlessly into the day, preserving every fleeting moment with intention and authenticity. Founded by Arianna Arnett in 2023, Cupid Content Co. was born from a deep love for bridal fashion, storytelling, and the beauty of modern romance.
Behind The Brand
How would you describe your content style?
Our content style is authentic, emotive, and rooted in storytelling. My team and I take a true behind-the-scenes approach to wedding content creation — capturing the day as it naturally unfolds rather than staging moments or trends. We focus on the organic in-between: the touch of a hand, the movement of fabric, the subtle moments that might otherwise go unseen. Everything is filmed in real time on an iPhone, but with an elevated, intentional eye. While our couples love having content to post to their socials, the heart of what we do is preserving meaningful memories in a way that feels timeless, honest, and deeply personal; allowing our couples to relive their wedding the very next day.
What inspires you creatively?
I’m inspired by so many things; bridal fashion, art, travel, the energy that comes from experiencing new places and meeting new people. But more than anything, it’s the couples we work with who inspire me most. Every love story is different, and getting to know each couple on a personal level allows us to craft content that feels truly reflective of who they are and how their day felt. That connection is what shapes our storytelling; it’s what makes the content feel lived-in, emotional, and uniquely theirs.
What do you think is most important to remember when capturing a wedding?
At the end of the day, this work isn’t about “content”, it’s about memories. It’s about preserving a once-in-a-lifetime day in the most honest, emotional, and meaningful way possible. As a former bride, I remember how quickly the day passed and how much I longed for something more candid and immediate to hold onto. That experience is what led me to create Cupid Content Co., and it’s the perspective that grounds everything I do. It’s an incredible honor to be trusted with documenting these moments, and we carry that responsibility with care, presence, and intention from the very first moment to the last.
How does your work go beyond wedding photography and videography?
Our work doesn’t replace photography or videography; it enhances the experience by offering a modern, real-time perspective that lives alongside their timeless imagery. While photographers and videographers focus on creating artfully composed, heirloom-quality work, we capture the raw moments as they naturally unfold. Delivered within 24 hours, our content allows couples to relive their day almost instantly, through a lens that feels as immediate as the memories themselves. It’s fast, raw, and honest, but always done with care, intention, and full respect for the creative process around us.
What’s your process for delivering content — both in terms of timeline and format?
We deliver all raw content within 24 hours so our couples can relive their wedding day almost instantly. The raw footage includes a mix of iPhone video and photo, with an emphasis on video, which we find best captures candid emotion and atmosphere. Couples receive hundreds – sometimes thousands – of real-time clips that document their day through our candid lens. Edited content is delivered within 72 hours and includes a cinematic recap video as well as customizable short-form edits tailored to each couple. We collaborate closely with our couples during their content planning call to craft a vision that feels personal, intentional, and entirely their own.
Describe a magical moment from a wedding you’ve captured…
One of the most magical moments I’ve captured was during a wedding in Puerto Vallarta. On the morning of the wedding, the bride took a quiet moment to herself by the ocean to write her vows. It was peaceful and still, just her and the sea. As she wrote, a family of whales began breaching just offshore. It was completely unexpected and felt incredibly symbolic, as if her late father was givinghis blessing on such a special day. Being able to witness and preserve moments like that – unplanned, emotional, and deeply personal — is what makes this work so meaningful to me.
Editor’s Notes
Why we love them…
Founded by Arianna Arnett and rooted in Southern California, the team at Cupid Content Co. blends the immediacy of real-time iPhone footage with a highly curated eye, creating behind-the-scenes content that feels raw, cinematic, and emotionally alive. Their work doesn’t mimic traditional photography or videography, but lives alongside it, offering a parallel perspective that’s honest, instinctual, and designed to be felt. Delivered within hours, their edits hold space for beauty, energy, and everything you didn’t even realize was happening.
For the couple…
Cupid Content Co. is perfect for those who value storytelling that feels unfiltered but never careless, personal but never performative. Whether it’s a quiet pre-ceremony moment or the joyful chaos of the dance floor, their team moves with quiet ease, capturing the heart of the day without ever interrupting it. If you’re looking for content that feels intimate, editorial, and timelessly present – this is your lens.