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About Erdem

ERDEM is an independent house of bold fashion for women and men, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty.

Editor’s Notes


Why we love it… 

A designer renowned for his unabashedly feminine dresses in signature floral prints, Erdem Moralioğlu intertwines everything we love about the Erdem label and offers brides an edit of gowns that both nostalgic and modern at the same time.


For the bride…

Erdem White is for the bride who wants a non-traditional wedding dress that feels like an extension of their personal style.


Styling tips…

We love the lightness of the collection and nostalgic summer details like botanical embroidery and broderie anglaise that would look perfect for a whimsical garden or countryside wedding.