It’s All About

About It’s All About

It’s All About is a wedding photography and videography brand dedicated to capturing timeless love stories with an editorial and refined approach. Founded by Catarina and Zé, the duo crafts visual narratives that celebrate emotion, beauty, and authenticity. Their work blends storytelling with an artistic eye, ensuring every detail and moment is preserved with intention. Inspired by fashion, architecture, and the essence of each couple, they create imagery that feels effortless yet deeply meaningful. With over a decade of experience, It’s All About transforms fleeting moments into lasting memories, curating elegant and timeless visuals to be cherished forever.

Behind The Brand

What draws you to wedding photography?

For us, wedding photography and videography are more than a craft—they are an art form and a privilege. Each wedding is a unique composition of emotions, aesthetics, and meaningful moments, and we are drawn to the beauty of capturing these fleeting instants with intention and artistry.

What inspires us most is the ability to create something timeless. It’s not just about documenting a celebration, but about telling a story that will be relived for generations. The elegance of a movement, the depth of a glance, the atmosphere of a place—all of it comes together to craft a visual legacy that transcends time.

How would you describe your photography style?

Our work is a fusion of spontaneity and editorial artistry, capturing both raw emotions and refined compositions. We believe a wedding story should feel authentic yet timeless, balancing the beauty of unscripted moments with a carefully curated aesthetic.

What sets us apart is our ability to move seamlessly between these two worlds—allowing moments to unfold naturally while also crafting elegant, sophisticated imagery. Light, composition, and emotion come together to create a visual narrative that is effortless yet intentional, ensuring that each photograph remains as timeless as the love it represents.

What inspires you creatively?

Our creative inspiration comes from a blend of elements—fashion editorials, timeless architecture, and the intricate artistry behind wedding design. Each celebration is a unique canvas, shaped by the couple’s story, the atmosphere, and the details that make their day truly theirs.

Light and emotion are at the heart of our vision. The way sunlight dances through a veil, the quiet intensity of a glance, or the effortless elegance of a movement—these fleeting moments spark ideas that transform into timeless imagery. We are driven by the beauty of the unspoken, the unscripted, and the profoundly meaningful.

What is it that makes an image magical?

Our creative process is shaped by a combination of elements—fashion editorials, architecture, and the refined aesthetics of wedding design. We are drawn to clean compositions, intentional use of light, and the ability to translate emotions into visually striking imagery.

We also find inspiration in the work of other photographers who challenge conventions and bring a fresh perspective to storytelling. Observing different approaches to composition, color, and atmosphere pushes us to refine our craft and continuously evolve.

Ultimately, our goal is to create imagery that feels effortless yet curated, capturing each wedding in a way that is both timeless and unique.

What advice would you give couples when selecting their wedding photographer?

Selecting a wedding photographer is about more than just aesthetics—it’s about finding someone whose vision aligns with yours and who understands how to tell your story in a way that feels authentic. Our advice is to choose a photographer whose work resonates with you emotionally and stylistically, ensuring your wedding is captured in a way that truly reflects who you are.

Trust is essential. Your photographer will be present during intimate and significant moments, so feeling at ease with them is just as important as loving their work. Take the time to connect, understand their approach, and invest in someone with the experience and adaptability to document your day with artistry and discretion.

Your dream location to shoot a wedding?

We’ve had the privilege of capturing love stories in stunning destinations, yet there are always places that inspire us. Lake Como, with its cinematic landscapes and understated elegance, is a favorite. Provence, with its timeless charm and golden light, and the Amalfi Coast, where dramatic cliffs meet Mediterranean sophistication, also hold endless creative possibilities.

Ultimately, the perfect location is not just about the setting—it’s about the atmosphere, the aesthetic, and the connection we get to document. Whether in a historic château, a coastal retreat, or a modern architectural masterpiece, what truly matters is creating imagery that feels both timeless and personal.

Editor’s Notes

Why we love it…

It’s All About brings an otherworldly stillness to storytelling—images that move between emotion and elegance with intuitive ease. Founded by Catarina and Zé, their work is a coalescence of light, refined texture, and meaning—where spontaneous moments refract through an editorial lens, creating visuals that feel timeless yet entirely of the moment.

For the couple…

For those who value artful documentation—where unscripted beauty meets intentional composition and each frame becomes part of a larger narrative. Catarina and Zé’s artistic eye is grounded in architecture, fashion, and feeling, rendering wedding imagery that is both polished and profoundly human.