Les fleurs d'Alkonost

About Les fleurs d'Alkonost

Les Fleurs d'Alkonost is a floral design studio nestled in the heart of Provence, led by visionary designer Estelle. At Alkonost, nature and art converge to create immersive floral experiences where every detail is thoughtfully considered. Flowers are treated as a true art form, with each arrangement crafted to feel as distinctive and meaningful as the couples they are designed for.

Behind The Brand

What was the initial spark for your brand, how did it all begin?

I have an artistic background; I’ve been painting and sculpting since I was a child, but I always felt like something was missing. One day, while brainstorming a new creation, I decided to purchase some flowers. Instead of using them as models for a painting, I ended up making bouquets. That was the beginning. From that day, I started creating bouquets for everyone – friends, family, and even local shops – and I never stopped. I chose wedding floral design because it gave me new perspectives to create intentional, complex designs and to make each couple’s day feel truly unique.

What services do you offer couples?

We provide bespoke wedding floral design, guiding couples from the initial consultation to the wedding day itself. Our goal is to craft a project that speaks to the couple’s story and immerses their guests in a meaningful, carefully curated atmosphere. We take the time to get to know our couples, learning what they love so we can design every detail – from the ceremony to the tablescapes – with intention and care.

How would you describe your aesthetic?

Romantic, airy, and organic, blending modernity with old-world charm.

As a florist, what are you inspired by at the moment in the world of weddings?

I’m inspired by venues with character – old stone walls, elegant draping, sculptural wedding dresses, and artisanal glassware.

What would you like to see less of?

Bows.

A styling/planning tip or two you’ve learned along the way that you’d give to any couple?

Don’t follow trends. Instead, focus on elegant details, beautiful materials, and high-quality flowers that reflect who you are. This way, your wedding will feel timeless, and you’ll love every detail even years later.

Editor’s Notes

Why we love it…

Estelle’s background in painting and sculpture shines through in every arrangement. Her designs fuse modernity with the organic beauty of nature, embracing romantic textures, sculptural shapes, and effortless elegance. Each piece transforms spaces into timeless, enchanting settings with an otherworldly allure.

For the couple…

For those who value artistry and a story told through every delicate detail. Estelle’s creations are for couples who dream of a wedding that transcends trends, filled with intentional beauty and intimate romance.