About Lucy Folk

Lucy Folk is a nomadic lifestyle brand inspired by travel, art, design, and wellbeing. Exceptional craftsmanship and an eclectic aesthetic combine to transform the creative concept into wearable pieces of art. For those who seek out the unconventional, Lucy Folk has insatiable appeal. 

Goldsmith by trade, Founder and Creative Director Lucy Folk has made a name for herself with signature interpretations of her favourite things, all of which coexist in the most harmonious way. 

In parallel to the experiential retail environments, a bespoke jewelry service offers customers the opportunity to design timeless heirloom pieces. One-off, handcrafted jewels that are at once timeless and sophisticated, while still reflect the idiosyncratic Lucy Folk creative landscape.

Occupying a universe where you can wear what you love and love how you live, Lucy Folk’s spirited optimism and sophisticated sense of ease is a joy. 

Behind The Brand

Where are your gemstones and diamonds sourced from?

Our gems are sourced from respected and ethical suppliers from all over the world depending on what’s required.


Do you offer a custom design service? If so, how long does it take to make a custom piece?

Cultivating a truly bespoke service for customers wishing to create a piece that is one-of-a-kind and symbolic with personal meaning, we collaborate closely with each client to ensure their vision comes to life. The material quality, craftsmanship, and attention to detail are guaranteed to be of the highest standard.

We believe that designing jewelry should be laced with an inspired vision and passionate energy that will continue through the life of the jewels. These are also the key characteristics that make the design process exciting and most important, fulfilling for both the client and designer. Our bespoke service brings a whole new experimental dimension to both the brand and customer experience.  It’s imperative for us that the experience of designing a bespoke piece together is also a process that delights and is enjoyed.

Available for appointments in the Melbourne and Sydney studios, via Skype or on location when traveling abroad, we meet with clients to establish a creative brief for each unique commission. This process usually takes 4-6 weeks depending on the time of year and the nature of the design.


What is your most popular piece?

The Emerald Split Ring!

The Emerald SpliRing is dedicated to the unique experiences we have through life and travel. Designed using a variety of techniques, the emerald split ring is made up of seven individual shapes across the head of the ring. It has all the hallmarks of what we love in a diamond ring. Classic shapes and colors combined in an unconventional form.


What advice would you give to a couple looking for their wedding jewelry?

Our advice we always give is to be true to your personal style, as it is how you put each piece together, that is yours and yours to own. And to always be sure to go with quality over size and quantity when designing a piece!


What tips do you have for couples to care for their jewelry?

By creating bespoke jewelry that will be passed to the generations that follow, there is an element of care that is required. As gold has a tendency to scratch, extra care should be taken when wearing and cleaning to maintain quality and appearance. Between professional servicing by our team, gold and platinum pieces can be maintained with a non-abrasive cleaner. Gold can easily be cleaned using warm, sudsy water and a soft, gentle brush. We recommend avoiding the exposure of gold jewelry to perfume, cosmetics as it can cause discoloration and possible disintegration.

Examine your jewelry regularly to ensure settings are snug and clasps and joining’s are secure. Diamonds are best cleaned using a soft brush and a solution of six parts warm water to one-part ammonia. Be sure to rinse thoroughly after cleaning and dry with a soft cloth before wear.

Should you require maintenance on your Lucy Folk piece, our team also offer repair and cleaning service, visit Lucy Folk for more information.

Editors Notes

Why we love it…

Unconventionally authentic and unmistakably identifiable for the wild at heart, we love Lucy’s modern approach to heirloom pieces dripping in soul.


For the bride…

Who is unafraid of bold statement pieces looking to be part of the bespoke process in crafting something truly unique and timeless.


Styling Tips…

When wearing statement rings, leave the wrist bare to create a considered and balanced approach, allowing your forever keepsake to hero your look. Ensure you consider the color of your nails against your ring, gown, and bouquet, it’s the small details that when done well, always make an impact. Juxtapose the glint of your ring with neutral matte tones in soft oyster sands, dusty blush, and milky quartz.