• Australia
  • New Zealand
  • United States
  • Europe
  • United Kingdom

About Oui The Label

Oui The Label is an Australian bridal brand dedicated to creating wedding wear for the modern woman. Balancing volume and structure with ease, their designs infuse sleek sophistication with distinctive feminine silhouettes.

Born in Melbourne, Australia, Oui The Label's signature bridal cool comes from the city's electric energy.

Designed for the bride who dresses for herself, she seeks a simple yet elegant wedding dress. With a touch of style that endures through time, she embodies the essence of the contemporary woman, always true to herself and embracing her femininity.

An opportunity to showcase another side to the brand, Chérie By Oui is the sister label that is established to speak to the discerning bride on a personal level. Bringing elevated styling and intricately embellished pieces, their pieces are reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.

Behind The Brand

What was the spark for beginning Oui The Label?

We were moved by the desire to reinterpret the norms of bridal fashion. This happened at a time when extravagant wedding gowns dominated, so we joined the select few bridal renegades in creating affordable, cool-girl bridal wear alternatives.

What inspires you creatively?

The energy of the city of Melbourne has always been a part of Oui The Label’s creative character. We are fascinated by the melting pot of culture and innovation that makes it one of the most liveable cities in the world. This influence can be seen in our approach to creating gowns that are easy to wear, whilst marrying good design with impeccable craftsmanship.

A favourite quote or piece of advice that inspires your creative work?

It’s your day, you set the rules.
This simple mantra started it all for us and has become our compass throughout the years. Oui The Label has evolved through the seasons but we have stayed true to doing bridal our way.

What advice can you give to brides when shopping for their dress?

Dress for who you are now at this moment in time and break free from pre-conceptions of what kind of bride you thought you were going to be.
As you go through seasons, your personal style and aesthetic changes. The new you could last a moment or a lifetime, but one thing is for sure, you are never quite the same all throughout. There’s beauty in embracing all parts of yourself and there is nothing more special than capturing a moment on one of the most special days of your life, in one of the most special dresses of your life.

What are you drawn to in bridal right now? And what would you love to see less of?

From mini dresses to glove-like sleeves for a dose of nostalgic glamour, we love seeing brides doing it their way and unapologetically dressing for themselves on their own terms.

What is your most popular piece?

Our Phoenix gown and Belle mini dress have become iconic Oui The Label looks. Phoenix is the epitome of timeless elegance with a modern twist with its clean and striking design lines. Our Belle is the perfect opulent mini-dress for the bride who wants to celebrate in style.
Along with the complete Oui The Label collection, these looks can be found at our flagship boutique Maison Oui, located in Melbourne, as well as select stockists worldwide.

Editor’s Notes

Why we love it…

Emanating from a place of sophistication and modernity, Oui The Label’s masterful cuts are purely chic. Boldly voluminous yet crafted to sculpt the female form in all of the right places, the Australian designer collection has an artful sense of quality and substantiality.

For the woman…

For the contemporary bride who embraces a minimalist perspective on beauty and fashion, consistently choosing simplicity and enduring elegance.

Styling tips…

Effortlessly style your classic look with a pair of statement earrings and a sleek yet feminine hairstyle, and soft makeup. Allow the craftsmanship of your gown to make the statement its been made for.