Pia & Jade

About Pia & Jade

Pia & Jade is a an imaginative and creative atelier for weddings, events and interiors. We are hopeless romantics and believe weddings are more than just one day of your life; they are precious memories, cherished moments and extraordinary love stories to pass down for generations. To play a part in such a momentous occasion, is a privilege. To combine the best seasonal blooms and perfectly curated styling items, that bring to life the magic you have dreamed of, is an honour. And yes, we will probably cry as you make your walk down the aisle!

Behind The Brand

What was the initial spark for your brand, how did it all begin?

The business came about after I graduated from an Interior Architecture degree and wanted something  more hands on.  It was around the time weddings shifted from a function center to more of a weekend, private property style and there were so many venues popping up on the South Coast.

I am not officially trained in floristry, I have learnt from peers and made it up as I have gone. I think my architecture background helps me to understand size, scale and proportion, looking at the way the flower/branch/stem wants to stand/fall, as well as the basics; colour theory and elements and principles of design. I think I look at design and flowers different to how a traditionally trained florist would and  this is what sets me apart.

What services do you offer couples?

Floristry – ceremony, reception, bouquets, large scale installations

Styling – table ware, candles, lighting, linens, structures, backdrops

Stationery – signage, seating charts, menus, place cards

I have a high level of attention to detail and like to make sure everything is cohesive, so if a client is needing to create a wedding from scratch and hire in everything (marquee, furniture, table ware) we like to help them in sourcing these items and deciding what to choose to bring their vision to life. We will even recommend other vendors in the industry; photographers, catering, musicians, etc. to make their planning journey as easy as possible and bring their vision to life.

How would you describe your aesthetic?

Considered, feminine, clean, sculptural, and seasonal.

As a planner or stylist, what are you inspired by at the moment in the world of weddings?

Ribbons, food as art, florals arranged as sculptures, en masse candles, raw/unedited film photography.

What would you like to see less of?

Bonbonnieres, garter toss, bridesmaids wearing the same dress.

A styling/planning tip or two you’ve learned along the way that you’d give to any couple?

Don’t pay attention to trends or think you need to stick to white and green because “it won’t date”. Do what best reflects you both as a couple. Things like your favourite flower, candle scent, song, food or cocktail will have you reminiscing your special day for years to come and your guests will see your love shining through all the details of the day.

Editor’s Notes

Why we love it…

Pia & Jade’s striking floral sculptures and styling celebrate femininity through an interior architecture lens. Clean lines merge with organic shapes and pure natural beauty to create mesmerizing spaces and memorable moments.

For the bride…

For those that know the importance of detail. They care about good design and desire the unexpected for their wedding day.

Styling tips…

As Pia & Jade said, think about what is authentic to you when it comes to styling. What are the colors, words, shapes and feelings that deeply move you? Use these details to brief your floral and styling team so they can bring your vision to life in ways that only they would know how.