SFUMATUREDICIPRIA

About SFUMATUREDICIPRIA

SFUMATUREDICIPRIA is a small Italian floral company with a stylish and contemporary aesthetic. Led by Chiara Sapiente, our team of professionals meticulously oversees every project, ensuring attention to the smallest details. We share a deep love for nature and its unbridled beauty, striving to create floral arrangements that both amaze and inspire.

Behind The Brand

What was the initial spark for your brand, how did it all begin?

My passion for succulent plants ignited when I was a young girl, fascinated by their infinite variety. This curiosity blossomed further in 2008 when I discovered the world of cut flowers at a local flower shop. It was love at first sight, and I still remember the thrill of creating my first floral arrangements. Today, being able to craft beauty from nature’s absolute splendor with my own hands feels truly extraordinary and magical.

What services do you offer couples?

I specialize in floral design for weddings and events, including props styling and floral design advice. My services cover floristry for ceremonies, receptions, bouquets, and large-scale installations. I also handle styling for vases, tableware, candles, candle holders, linens, structures, backdrops, poufs, wedding chairs, and coffee tables.

How would you describe your aesthetic?

Contemporary, sculptural, botanical, respectful, delicate, fresh, airy, clean.

As a florist, what are you inspired by at the moment in the world of weddings?

Currently, I draw inspiration from volumes and shapes juxtaposed with geometries, exploring the magical and unpredictable fusion of nature in urban environments. I’m intrigued by the contrast between soft and rigid, classic and contemporary, traditional and experimental.

What would you like to see less of?

I hope for more awareness about our profession. Many underestimate the dynamics and dedication required of a floral designer for achieving exceptional results. Additionally, promoting sustainable floral techniques with reduced waste would be beneficial.

A styling/planning tip or two you’ve learned along the way that you’d give to any couple?

I advise couples beginning to plan their wedding to openly share their tastes and dreams with their vendors. Trust and communicate effectively—it’s the cornerstone of a beautiful project!

Editor’s Notes

Why we love them…

Attuned to contrast and the overlap of one medium onto another, Chiara and her team specialize in floral arrangements that require thoughtful admiration. We love that their florals have the ability to remain airy and simplistic while evoking feelings of inspiration and awe.

For the couple…

Seeking dynamic, contemporary installations and sculptural designs that are steeped in elegance, yet hypnotically out of the ordinary.