The Petal Project

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About The Petal Project

With a passion for the outdoors, Alison has always had a keen eye for flora and fauna. Based in the heart of Melbourne, The Petal Project have been creating bespoke floral designs for over 5 years, sourcing botanical produce from far and wide. Find their studio in East Melbourne, close to Alison’s favourite neighbour – The Fitzroy Gardens where she frequents often for inspiration with many of her designs.

Editors Notes

Why we love it…

The Petal Project’s mesmerizing floral installations and arrangements stop guests in their tracks. Awe-inspiring combinations of color, texture and species collide to bring your floral dreams to life.


For the couple…

Perfect for those wanting breathtakingly beautiful blooms infused with poetry.


Styling tips…

Starting with your venue as your canvas, think about the colors, blooms and shapes that would leave a lasting impact on your guests. Pull together your inspiration before briefing your florist and find out how they will bring your vision to life.