Since launching his label in 1999, Toni Maticevski has retained a strong hands-on approach to his work, draping and sampling his designs himself. His particular mix of high glamour and exacting technical know-how coupled with restrained and sleek tailoring has earned him recognition. Driven by his desire to continually experiment, Maticevski’s work exhibits considerable diversity from one season to the next.
Choosing to eschew mainstream trends, he acknowledges that rather than trying to make his collections commercial, he prefers to work on ideas that are creatively challenging and likely to push his designs further. This in turn has made him the lust of most women who have worn his creations and experienced the results of standing out in a crowd with subtlety and sensuality.
Behind The Brand
Describe the woman you design for…
Recently I seem to have captivated the woman who is looking for ease, comfort, statement, an individual approach that highlights her personal viewpoint and has a sense of being timeless without the nostalgia associated with it. It’s probably the worst thing to say, but I feel like I design and cater to many types of women with many varying tastes and aesthetics.
What is your most popular piece?
It’s funny, but there are different categories and styles that appeal to women for different reasons. Some are looking for a bit of a modern fairytale without the busyness and inflated price points like our Forever One-Shoulder Gown. Some are looking for relaxed cool slip-on simplistic pieces like the Slinger Gown. Some go for our cocktail dresses and some venture into our ready to wear as a piece they can wear and love again. And some want a real modern incarnation of the modern bride and go with our Unconditional Top and Pant look.
What advice would you give to brides-to-be?
Don’t overdo it. Don’t change who you are and forget about the ideas you had as a 16-year-old. You’re getting married to the person that loves you now and today and not who you imagined you would be on your wedding day when you were a little girl or teenager.
As a designer, what tips do you have for brides to get the most out of their fittings?
I haven’t done fittings for some time now. I stopped doing custom dresses as I found my customers were drawn more to the collections and also the price points for these gowns. But in the past, I would really ask a woman how she wants to feel on the day. Don’t stress about the tiny details and just trust the designer you are seeing. There is a reason why you want them to make your dress… because you like how they make you and other women look. So go with the flow and enjoy the process. And don’t bring too many people to your fittings. Trust your own instincts.
Do you offer a custom design service for brides? If so, how long does it take to make a custom piece?
I don’t do it any longer. I found I wasn’t enjoying the process as much as I used to. I had done it for nearly 20 years and I felt like it was time to put my efforts into giving more women more options.
What advice do you give to brides to care for their gown?
Usually, I would say ask the designer where they recommend getting it cleaned. Sometimes they can be the best person to guide you best. It also depends on if you want to wear it again. If you want to save it I would suggest don’t pack it tightly. Allow for some airflow. I would always clean it without chemicals as they tend to discounter fibers. Stick to soap and water.
Why we love it…
Architectural, sculptural, nuanced with modernity and forever individualist, Toni Maticevski brings a refreshingly creative approach to dressing a woman. Forward and unexpected, a designer who is bold yet refined, amplified by his take on delicate symmetry juxtaposed with precision drama.
For the bride…
Confident in her style, seeking a gown with hypnotic, sculptural statements for a wildly romantic celebration bound by the nontraditional.
The art to effortlessly styling a Toni Maticevski piece is to let it be the hero. Ensure it fits you perfectly, leaving accessories to a minimum, take a less-is-more approach to beauty, and imperfectly knot textured hair in a low bun for a modern yet uncomplicated look. Our favorite from the SS20 Collection is the Delighted Gown, for those unafraid of textural statement silhouettes formed to the body with ease.