Vignette Florals

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About Vignette Florals

Vignette Florals is a mother-daughter design team specializing in innovative wedding florals with bespoke service. Originally from Germany and obsessed with travel, they now call Northern California home and are available for weddings worldwide. No Vignette wedding is the same; whether it’s for an intimate elopement ceremony or multi-day destination celebration, Svenja and Linnea draw on the unique stories of each couple and the special features of their venue to create floral designs and installations inspired by nature and art that transform spaces into enchanting environments, ready to be activated with love and celebration.

Behind The Brand

What was the initial spark for your brand, how did it all begin?

Vignette has existed in various iterations since 2006, but for almost two decades the spark has always been a love for nature and creative expression. Svenja started the brand because she was dreaming of creating floral installations and offering couples unique but cohesive designs across their wedding experience, especially ones that responded to the venue’s features and reflected the couple’s personalities and story. At that time, there weren’t a lot of folks doing that and Svenja knew there were couples out there who wanted to dream big and express themselves on their wedding day. Vignette became the brand that was not just willing, but actually excited, to take the leap with couples and their planners who wanted to try a new structure or think outside of the box on a ceiling installation. Svenja also wanted to build a business that emphasized mentorship and sustainable floristry practices. Those proudly remain core tenets of the brand.

Linnea joined as a co-owner in 2023, making Vignette a mother – daughter family business. After almost a decade of working in art and fashion, the spark that led Linnea to join Vignette was eerily similar to when Svenja started the business: a combination of an absolute reverence for nature, a love for using unique materials to tell a story, and the joy of making something tailor made for special people.

What services do you offer couples?

Vignette offers a bespoke, full service floral experience for weddings. That means we work closely with couples and their planners throughout the entire wedding journey, from initial planning through to the big day. We only take on a limited number of weddings each year to ensure that we can dedicate the time we feel weddings deserve. We provide concepts, florals, and installations for every part of the wedding celebration, from the welcome party through to the final moments of departure day, making sure that the flowers perfectly capture the individual personalities and stories of our couples.

How would you describe your aesthetic?

Our aesthetic is grounded in a reverence for the way that nature layers color, texture, and scale. But as much as we seek inspiration from long walks spent studying how plants grow, move, and coexist, we also look to art, design, architecture, and fashion for inspiration. Add to that a penchant for visiting the hardware store no matter where we travel and a love for finding beauty in surprising places, and you find our aesthetic: naturalistic florals with engaging lines, exciting materials, and beautiful surprises that come together in service of each couple’s story and the space they’ve created to bring together their family and friends in a celebration of love.

As a florist, what are you inspired by at the moment in the world of weddings?

We’re so excited to see so many ways of getting married. More and more couples are structuring their weddings based on what they find meaning in and what will be fulfilling to them. There are amazing traditions for weddings that create a framework, but couples are filling in the blank spaces with things that truly express their personality and story. We love that we get to decorate those highly personal moments and help couples make their unique vision a reality that they can share with friends and family.

What would you like to see less of?

This is almost the same as our answer to the last question, oops! But we want to see less of cookie cutter weddings! Everyone’s different and every love story is unique! What better time to celebrate that than your wedding? We’re clearly big fans of personal expression and making weddings bespoke to the couple.

A styling/planning tip or two you’ve learned along the way that you’d give to any couple?

After almost 20 years, we’ve got plenty of tips! But our big one is always to trust your gut, don’t overthink it! We know it’s easier said than done, but amidst all the advice and inspo pics that flood you when you’re planning a wedding, doing your best to stay in touch with your core goals for the experience will do wonders. Our other advice is to trust your vendors. There are so many talented people in this industry! If you’re feeling stuck or unsure, your vendors have the experience to recommend details and solutions that will make your vision come to life.

Editor’s Notes

Why we love them…

A mother-daughter duo successfully celebrate the power of love through their bespoke and carefully crafted designs. They assist on events worldwide creating luxury floral designs that balance beauty with sentimentality. We love them for their polished, and naturally diverse bouquet configurations that intimately pull together the vibe of any luxury wedding space.

For the couple…

If you love the inimitable beauty of naturally diverse floral designs in a unique and polished aesthetic this is the team for you. They will work closely to your desired brief and make the overall process seamless and relaxed for the event day. Consummate professionals with a beautiful eye for detail.