White Lane Events

About White Lane Events

Romantically, wild, heart felt designs with natural reflections and whimsical touches. At White Lane Events we are lovers of all things aesthetically pleasing. From abundant, textural arbours and natural inspired floral nests, through to thoughtfully curated personals and delicate bud vases. Our designs embrace the natural movements of the blooms to create unique designs that are perfectly paired to our couples love story.

We also love pairing those beautiful blooms with the perfect candle light touches, customised signage, stationery and other styling elements to provide a cohesive design through out.

Behind the Brand

What was the initial spark for your brand, how did it all begin?

I started White Lane Events as a styling only side hustle with no real intentions of it becoming anything big, just something to keep my creative flare alive. However this quiet quickly took off and before I knew it I had changed my side hustle into a full time career. We then started offering florals into our designs and this brought it all together and filled our hearts with the passion we have today for the business. Being able to create the full concept from florals, styling and stationery really allows us to curate a feeling and vibe throughout the wedding day and showcase this feeling through our creations.

What services do you offer couples?

We are a full service business offering Florals, Styling and Stationery for Weddings and Events.

How would you describe your aesthetic?

Wild, romantic, textural and organic with whimsical touches. We love negative space to help enhance the true beauty of the design and create a visual interest in the shape of what we are creating.

As a planner or stylist, what are you inspired by at the moment in the world of weddings?

Texture, texture, texture. We are big fans of anything with textural interest. It can bring a lightness to the design but also create a deep bold accent at the same time. We are also loving growing floral aisles and editorial photography.

What would you like to see less of?

The “I just need to have them florals”  – Corsages, buttons, throw away bouquets – your wedding is exactly that, YOUR WEDDING DAY, if you don’t want something or don’t see the value in having that item as apart of your day, you don’t need to have it. There are no rules to weddings so do what you feel, and not what traditions are telling you.

A styling/planning tip or two you’ve learned along the way that you’d give to any couple?

Take the time and make sure it is love. Make sure you love their style, their vibe, their values. They become such a big part of your day and can really change the experience, so it isn’t always the right choice to go with the cheapest option or the first quote you get through. Take your time

When choosing your florist and stylist, choose someone who’s style reflects the design you’re wanting for your day. Each of us have our own style so making sure that style matches your vision. Then sit back and watch the magic happen.

Editor Notes

Why we love it…

Distinguished by their natural flourish for custom design, White Lane Events know the way to our bloom obsessed hearts. Embracing natural movement and textural refinery every curated design perfectly captures their defined ethereal signature. The pairing of detailed accoutrements, including signage and lighting is just one essential reason they shoot to the top of our list every time.

For the couple…

Sophisticated and elegantly cohesive in the smallest of details, White Lane Events is made for the couple who values customization and personalized design. From their understanding of color, tone and lighting you’ll love their hands on and methodical approach to luxury styling.