FashionBridal

Elegantly Minimalist – Prea James Launches New Allure Collection

Australian designer Prea James launches a new collection of modern wedding dresses featuring exquisite cuts and subtle drama achieved through unexpected detailing.

In a refined evolution of one of our favorite Australian bridal labels, Prea James has launched Allure. Designed for the modern minimalist wanting exquisite cuts and subtle drama through unexpected detailing, this 7-piece collection spills with gowns, separates and accessories.

Redefining nostalgic 60’s cuts for the modern bride while reimagining her signature looks (think the iconic and elegantly knotted Cara gown that inspired a myriad of imitations), Allure is a reenergized collection that exudes the timelessness we seek in modern wedding dresses.  

Crafted using couture-inspired methods and environmentally friendly processes, the collection features hand-drapery, fluid shapes and textural fabrics. Beautifully adaptable, Allure is a collection to style and make your own. Pair simple silhouettes with baroque pearls for a beach wedding, or add a bold cathedral veil and embellished heels for a decadent celebration. 

Modern Wedding Dresses

Modern Wedding Dresses

“Redefining nostalgic 60’s cuts for the modern bride, and reimagining her signature looks, Allure is a reenergized collection that exudes the timelessness we seek in modern wedding dresses.”

Modern Wedding Dresses

Modern Wedding Dresses

To see the full collection visit the Prea James website.

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