About Sir The Label

SIR is a contemporary women’s wear label that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now, but are forever wearable.

Editor’s Notes

Why we love it… 

We picture ourselves skipping coastlines the world over in these pieces… light, wearable and free. Our bags are packed.


For the woman…

Who likes a restrained femininity, that effortlessly cool aesthetic.


Styling tips…

Summer days can quickly turn into a night of fine dining and drinks under the stars while on holiday. Wear your Sir The Label with a woven basket bag and pack a pair of statement earrings or hair barette to throw on for an extra touch as the sun goes down.