Location:
  • Asia
    • Hong Kong
  • Online Shopping

About The LOFT Bridal

The Lab of Fairy Tales [LOFT] is about creating fairy tales - our sole passion being to empower brides to create their very own fashion fairy tales down the aisle through curation, discovery and expertise.

A bridal boutique founded and run by a fashion buyer, Jacqueline Au, The LOFT Bridal doesn’t subscribe to the conventional wisdom when it comes to curating your wedding wardrobe. From can’t miss designs by some of the most covetable names in fashion to the latest visionaries who push the boundaries in bridal, The LOFT redefines the bridal experience as we know it, offering a curated boutique experience for discerning brides who are ready for a high fashion perspective.

Behind The Brand

Describe the LOFT Bridal woman…

She is a style-savvy bride who will go to any length to make a fashion statement down the aisle. She comes to the LOFT to discover bridal through a set of fresh eyes – the lens of a fashion buyer.

She is modern and discerning, she is on the lookout for something unexpected, a wedding wardrobe that pushes the boundaries of bridal and translates her personal style seamlessly to the aisle.

 

What is your most popular piece?

We have many favorites, but one of our most popular pieces is the TDG gown by NEWHITE. It is an ultra-chic look – modern yet very dramatic with dreamy layers of pleated tulle.

 

What advice would you give to brides-to-be?

Finding your dream wedding wardrobe is not rocket science. There isn’t a formula and it is not about chasing after trends. It is just about you, feeling your most confident, authentic self on one of the most celebrated milestones in life.

So, trust your gut – ultimately this is your dress and you need to feel amazing yourself above all else.

 

What tips do you have for brides to get the most out of their fittings?

Before jumping straight into your wedding shopping adventure, do your research and pick boutiques that align with your aesthetics.

Walk into your appointment with a baseline understanding of your venue/destination and the season you’re getting married in. This will be extremely helpful.

 

Do you offer a custom design service for brides? If so, how long does it take to make a custom piece?

Not for gowns, as we find that our brides are more drawn to our existing made-to-order/ready-to-wear lineup than to create customs from scratch – but we have just launched a full-service editorial engagement photoshoot experience with portrait photographer, Kay Lai.

It is a beginning-to-end experience. We take you from conceptualizing the creative direction, location scouting of spaces that are unique to your love story, curating a wardrobe, and stylizing finer details such as florals, hair, and makeup, all the way through to creating editorial-worthy images that capture and catch the grand fashion moments and the unexpected, poetic small moments in between. It is almost like a curated elopement experience – a quiet celebration focusing on love and commitment just for the two of you.

The LOFT Bridal has always been about creating fairy tales – and we feel that the editorial engagement photoshoot experience is a complementary extension to that vision.

 

What advice do you give to brides to care for their gown?

Our best advice is to dry clean the gown immediately after the wedding and store it properly in acid-free tissue paper. The wedding dress is likely to be the most sentimental purchase you will make in your lifetime – and it is definitely worth investing in its preservation – either as a keepsake to pass down to future generations, or to wear and cherish for years to come.

Editors Note’s

Why we love it…

Every aspect of LOFT is imbued with a sense of luxury; from the exquisite collection of designer bridal and ready-to-wear gowns sourced straight from high fashion runways, to the chic interiors and impeccable service experience. We’re enraptured with how owner Jacqueline has harnessed her background as a fashion buyer to sculpt an offering quite unlike anything you’ll find anywhere else.

 

For the bride…

For brides who admire artistry and quality of the highest calibre. Those drawn to the fashion-forward and avant-garde, who revel in luxury and are unafraid to push boundaries to look beyond the traditional bridal parameters.

 

Styling Tips…

Additional to LOFT’s stunning range of gowns, their accessories and jewelry offering is as equally chic. Once you’ve chosen your gown, work closely with Jacqueline to complete the full bridal look by integrating adornments from the likes of A.B. Ellie, Ryan Storer, Sophie Buhai and Daphne Newman.