Embarking on bridal shopping can be daunting, complicated at best. Months spent tirelessly sifting through endless, overtly classical (and frankly outdated) gowns that you’ve seen a hundred times before, enduring drawn out, stuffy boutique appointments with inauthentic stylists only to have to do it all again… all in the spirit of finding the gown. It can be a stifling experience leaving you yearning for something more, something that simply resonates with you and your style.
Here, we carve out some of our favorite ready-to-wear fashion designers from around the world who have (much to our excitement) launched a bridal line, injecting a fresh perspective into the market and redefining ‘bridal’ as we know it. Each brand destined for the discerning woman, who seeks fashionable silhouettes that look beyond traditional bridal norms and an authentic, contemporary shopping experience.
Launched exclusively on MatchesFashion, Christopher Kane released their debut bridal collection earlier this year, a series of unabashedly unconventional bridal for the fashion forward woman. Stemming from key pieces throughout their collection archives, each piece is an updated bridal interpretation, forgoing their usual bold color palettes and patterns in place of whites, and a more simple, subtle approach to fabrication formed into unexpectedly bridal silhouettes. Think mod mini dresses, trench coats, two-piece suits, cut-outs and contemporary gowns. The brand’s DNA is still key here however, with bold adornments of feather trims, crystal encrusted necklines and accessories, pleating and chainmail scattered throughout.
Known for her modern ladylike aesthetic, bridal was a natural progression for designer Emilia Wickstead. Inspired by the traditional, feminine silhouettes of the 40s and 50s, Emilia’s brand is rooted in convention and elegancy, yet with a contemporary twist. Think column, sheath and swing dresses, pencil skirts and boat necklines fused with architectural tailoring, high necklines and open backs. The contrast is unexpected, yet works so poetically and makes for timeless, romantic designs.
Designed for the trend conscious, fashion savvy woman longing to make a statement, Markarian is your match. An extension on from the brand’s romantically bold silhouettes inspired by the yesteryears, Markarian has reimagined some of their biggest ready to wear hits into bridal for any occasion. Tea dresses, floral embossing and ruffle trimming for a garden soiree, mini dresses, two-piece suits and minimal cuts for a rooftop engagement party or sculptural silhouettes and tailored corsetry for a modern, industrial wedding… a style for any modern bride.
Forever a Lane favorite, red-carpet icon Naeem Khan is the epitome of decadent, avant-garde bridal. Steeped in couture and crafted with traditional craftsmanship techniques in New York, every piece is imbedded with an attention to detail, adorned in handmade laces, intricate beading and textural embroidery upon eclectic and classical designs.
A nod to European Summers, the Albus Lumen aesthetic is steeped in relaxed simplicity and a beautiful lightness. The brainchild of Australian stylist Marina Afonina, the brand is designed for the quietly confident woman, drawn to timeless and sophisticated design. Effortlessness, luxurious natural fabrics, quality and conscience craftsmanship is at the heart of everything they do, and extends into their bridal line with a more dreamy, ethereal allure.
Renowned for her chic occasion wear and bridesmaids collection, the same sense of simplicity is echoed in Shona Joy’s bridal line – a collection of liquid-like silks in masterful cuts that cascade beautifully over the feminine silhouette. It takes a skilled designer to practise the beautiful art of restraint, and an even more confident bride to embrace it.
Originally hailing from some of the most prestigious European fashion houses, Livné White by Israeli designer Alon Livné is for the daring, fashion forward bride. His bridal line is dramatic and exquisitely executed, with feminine silhouettes crafted from traditional techniques into designs that balance modernity and ethereality so beautifully. Think billowing sleeves paired with sheer fabrics, fluid draping and masterful pleating, sheer cut-outs offset by decadent detail… it’s all there.
For the effortlessly chic, discerning woman, Kamperett bridal tows the line between ready to wear and bridal so fluidly these pieces can be worn time and time again beyond your wedding day. The sheer silk organza styles in blush, ochres and ivories are perfect for a garden wedding, while the silk wrap and slip dresses are destined for a vineyard or rooftop soiree.
Oscar de la Renta
Oscar de le Renta needs no introduction. The epitome of refined design, the brand is steeped in an unmatched legacy synonymous with all American bridal beauty. Each piece is fused with meticulous detail and exquisitely tailored couture silhouettes for the bride who is looking to make a statement with a dramatically styled wedding.
Imbued in a certain antiquity, Nevenka is synonymous for their poetic use of vintage fabrics sourced from the world over and stitched into artisanal, romantic silhouettes. Their pieces are destined for the eclectic, bohemian bride seeking something different and one of a kind.
Designed for the rebel at heart, Vivienne Westwood‘s bridal collection is rooted in her iconic punk aesthetic, paying homage to the legacy of the brand. Exaggerated silhouettes of historical drama are reinterpreted in silk and taffeta and explore traditional couture techniques in an unexpected and unabashed way for the modern woman. Each made to measure piece is personally designed for the client through a series of private appointments and crafted by the couturiers in Westwood’s London atelier.
A true poet of sculptural drapery, Maticevski has long been renowned for his contemporary, avant-garde approach to fashion within the Australian ready to wear industry, so much so his evolution into bridal was a natural one. His line abandons all tradition and expectation of what a bride should be, instead paving the way for the bold, unconventional, design driven woman.
Costarellos has always been synonymous with romance, weaving intricate laces, featherweight chiffons and floral embroideries into whimsical, vintage inspired dresses for bridesmaids & wedding guests alike, and his bridal line is no exception. Steeped in an unmatched, European charm, the collections dance between a certain high end luxury & bohemian elegance, destined for the bride who likes to do things a little differently.
While New Zealand brand Paris Georgia is well known to the discerning woman, the brand favors subtle design over fleeting seasonal trends, making for timeless, multi-occasional pieces women can wear beyond their wedding day. Steeped in a certain simplicity, impeccable cuts make for a chic effortlessness that inspires a minimal rooftop soiree or intimate elopement.
Viktor & Rolf
Another that needs no introduction, Viktor & Rolf have long carved out a name amongst brides for their unique ability to transform traditional bridal signatures into unexpected, avant-garde design. Staying true to the fashion house’s defined aesthetic, each season voluminous tulle, statement bows and delicate lilies are constructed into refined, sculptural silhouettes that spare no drama.
Find our handpicked edit of Bridesmaid brands from around the world on the Directory.