Careers

Key Responsibilities

• Strategic Planning: Develop and manage The Lane’s annual marketing activity plan and budget, aligning with overarching business objectives (B2B & DTC)
• Market Research: Perform thorough market analysis to identify trends and opportunities that influence strategic decisions.
• Campaign Management: Lead and execute multi-channel marketing campaigns to meet objectives and enhance brand engagement.
• Event and Sponsorship Execution: Collaborate with internal teams to orchestrate The Lane’s events and brand experiences.
• Partnership Development: Build and maintain relationships with key media, creatives, and influencers to broaden market reach.
• Project Support: Assist the CEO / Creative Director with major website developments and lead the development of all crucial marketing assets. 
• Cross-functional Collaboration: Liaise with sales, product development, and design teams to ensure cohesive marketing efforts across all channels.

Requirements

• Min 3-5+ years previous experience in a Marketing Manager role ideally at a media publication, creative agency or luxury fashion brand (note – wedding industry experience is not necessary).
• Proven success driving omni-channel marketing campaigns.
• Previous experience in event management or production is beneficial.
• Strong relationships with key media, creatives and relevant influencers.
• Strong knowledge of the fashion & beauty, interiors and lifestyle industries.
• Proficient with Google Analytics, Google Tag Manager, Meta Ads, SEO. Experience with Salesforce a strong advantage. 
• Flexibility and accessibility for travel domestically and internationally and after-hour work where required, especially given international client-base and timezones.

Personal Qualities

• Innovative and entrepreneurial.
• Expansive mindset.
• High achieving and self motivated. Passionately strives to surpass expectations.
• Data driven and highly strategic.
• Exceptional communication & interpersonal skills with the ability to negotiate, influence and engage. Can write emotively and persuasively.
• Exceptional time management skills to meet deadlines and the ability to prioritize in a fast-paced environment.
• Solutions orientated. Always presents solutions not problems.
• Obsessed with aesthetics, highly visual with an acute attention to detail. Understands the potent beauty of imagery and its emotive impact.
• Passionate about fashion, art, interiors and design.
• Well presented & representative of The Lane brand.
• Ability to both receive and provide constructive feedback where required, with a goal of continual growth.

To Apply

Email your CV, cover letter and relevant examples of your work to careers@thelane.com (subject line: Marketing Manager + your name).

Applications Close: September 2nd 2024

Start Date: October 2024

Key Responsibilities

• Review & analyze content performance and data, work with the editorial and marketing teams to develop social media strategy and calendar.
• Work with the editorial and marketing teams to strategize project performance and amplification.
• Create, implement and manage The Lane’s monthly social media & EDM/newsletter schedule across all platforms for both The Lane Creative Agency and Magazine.
• Work closely with the editorial team to publish feature stories across social media.
• Work alongside the editorial/creative agency teams to develop native content (or outsource where required).
• Create and execute short form video content and editing treatments, including editorial shoot and event content when required.
• Design, publish and write copy for all social media posts (using both supplied content or native content).
• Develop a creative partnership/influencer strategy, engage existing creative partners and artists across social campaigns.
• Ensure The Lane’s core values and visual strategy is perfectly represented across all social channels at all times.
• Enrich The Lane’s community relationships on social media.
• Monitor & record all KPI performance & produce all required reports.

Requirements

• Min 2 years previous experience in a Social Media Management role (or similar) with proven success, ideally in media/creative agency, fashion or interiors. Luxury experience an advantage. (note – wedding industry experience is not necessary).
• Previous experience in marketing & photography/videography experience is an advantage.
• Strong relationships with key media, creatives and relevant influencers.
• Strong knowledge of the fashion & beauty, interiors and lifestyle industries.
• Proficient with Planoly (or similar), Asana, Mac.
• Flexibility and accessibility for travel domestically and internationally and after-hour work where required, especially given international team / client-base and timezones.

Personal Qualities

• Innovative and entrepreneurial with an expansive mindset.
• Avid traveller, passionate about discovering unique pockets of the world.
• High achieving and self motivated – passionately strives to surpass expectations.
• A wildly creative mind that is at the same time driven by strategy, data and is always up to date with the latest social media strategies and tactics.
• Meticulously organized with exceptional time management skills & ability to prioritise.
• Solutions orientated – always presents solutions not problems.
• Passionate about fashion, art, interiors and design. Has an infinite list of saved brands, designers, creatives and artists that would align well with The Lane brand.
• Obsessed with aesthetics, highly visual with an acute attention to detail. Understands the potent beauty of imagery and its emotive impact.
• Persuasive and captivating visual storyteller who can write emotively.
• Exceptional communication & interpersonal skills with the ability to negotiate, influence and engage.
• Well presented & representative of The Lane brand.
• Ability to both receive and provide constructive feedback where required, with a goal of continual growth.

To Apply

Step 1: Creative Assessment Project

Curate a sample Instagram grid for The Lane with 15 squares and captions that demonstrate your understanding of The Lane’s visual identity and how you might position and innovate the social media account for growth and engagement. Avoid using imagery that has previously been published on The Lane Instagram account. You can display this project however you wish (example PDF showing grid together for cohesion + separate page for captions).

Step 2: Email your creative assessment project, CV and cover letter, together with examples of previous social media/creative work relevant to this role that demonstrates your suitability, to careers@thelane.com (subject line: Social Media Manager + your name). Examples of work should include previous social media content created and published (reels, videos, imagery, captions).

Applications Close: September 2nd 2024

Start Date: October 2024 (or earlier if available)

Key Responsibilities

• Partnership Strategy and Execution:  Spearhead comprehensive client acquisition and retention strategies to achieve revenue targets and deliver exceptional client experiences and results. Develop and oversee The Lane’s Lead Generation and Client Fulfilment systems to continually enhance efficiency and effectiveness.
• Team Leadership and Development: Lead and mentor the Business Development and Brand Partnership Management teams to achieve all KPI’s. Research and implement training programs for team members on digital marketing and advertising techniques.
• Cross-Department Collaboration:  Collaborate with Marketing and Editorial teams to develop customized, creative partnership solutions. Liaise with teams to ensure timely and quality execution of all partnership projects.
• Partnership Development & Negotiation: Oversee the development and negotiation of estimates and scopes of work, liaising with Production and other relevant departments.
• Partnerships Strategy Management: Develop & implement project review check points across departments & communication protocols to ensure timely updates and feedback loops. Ensure creative execution is in line with partnership strategy, identify potential delays or issues in project timelines and develop contingency plans for teams to roll out and mitigate risks.
• Operational Management: Drive the development of key sales and client service collateral to achieve KPI’s and enhance outcomes.
• Data Analysis & Performance Monitoring: Develop & maintain sales and CRM dashboards in Salesforce to report on KPIs and implement necessary improvements.

Requirements

• Bachelor’s degree in Marketing, or a related field; Master’s degree preferred.
• Min 7-10 years of experience in brand partnerships, business development, or a related field, with a proven track record of securing and managing significant partnerships. Media, advertising agency, or luxury an advantage. 
• Experience in managing cross-functional teams and projects, particularly in settings that involve close collaboration with editorial and marketing teams.
• Strong leadership and project management skills, with the ability to oversee multiple projects and ensure their timely completion.
• Excellent communication and negotiation skills, capable of effectively articulating ideas and persuading others to achieve common goals.
• Proficient in Salesforce and CRM software. 
• Deep understanding of digital marketing and advertising strategies, with the ability to integrate these into brand partnerships.
• Comprehensive knowledge of the media industry’s standards and dynamics, particularly related to editorial processes.
• Familiarity with market analysis techniques and the ability to apply this analysis to enhance partnership strategies and execution.

Personal Qualities

Strategic Thinker:

• Ability to think strategically and develop innovative solutions that align with both the company’s and clients’ objectives.
• Visionary leadership that inspires and drives the team towards achieving long-term goals.

Exceptional Communication & Presentation: Exceptional written and oral communication & interpersonal skills with the ability to negotiate, strategically influence and engage.   Well-presented and representative of The Lane brand. 

Results-Driven:

• Focused on delivering results, not just activities, ensuring that all projects and partnerships drive tangible benefits and meet expected outcomes.
• Persistent and proactive in solving problems and overcoming obstacles to ensure project success.

Collaborative:

• Strong interpersonal skills with a proven ability to build and maintain relationships across various levels of an organization.
• Team-oriented, with a collaborative approach that encourages feedback and involvement from all stakeholders.

Adaptable:

• Able to thrive in a dynamic, fast-paced environment and adjust strategies on the fly to respond to industry changes and challenges.
• Comfortable with ambiguity and capable of making high-stakes decisions under pressure.

Detail-Oriented:

• Meticulous attention to detail, ensuring the accuracy and quality of all partnership agreements and project deliverables.
• Commitment to excellence with a high standard for quality and consistency in every aspect of the role.

Passionate about Creative Industries: 

• • Deeply passionate about fashion, art, interiors, and design. Obsessed with aesthetics, highly visual with an acute attention to detail. Understands the potent beauty and emotive impact of imagery.
  • This enthusiasm drives a continuous engagement with industry trends, enabling the development of partnerships that are not only commercially viable but also culturally and artistically a perfect fit for The Lane brand and our audience. 

To Apply

Email your CV, cover letter and relevant examples of your work to careers@thelane.com (subject line: Brand Partnerships Director + your name).

Applications Close: September 2nd 2024

Start Date: October 2024

Key Responsibilities

• Editorial Strategy Execution: Work with the Editor-in-Chief to develop and execute The Lane’s editorial strategy. 
• Producing & Publishing The Lane Digital Magazine: Manage the publication of all editorial content, including long-term planning, pitch workflows, and general management of publishing schedules. Publish all content and manage homepage and landing pages.
• Editorial Team Management: Manage the editorial team and all schedules, including creative writers, designers, editors and social media. Delegate work, provide guidance and feedback to ensure the best possible content is produced. Lead quarterly, monthly, weekly editorial team production meetings including scheduling, meeting agendas, and tracking all changes.
• Cross-Department Collaboration: Work with producers, creative directors, marketing and other departments to develop and manage post-production deadlines ensuring all projects remain on-track.
• Hiring & Team Training: Manage the hiring and training of new editorial staff and freelancers. 
• Budget Management: Manage editorial budgets to create strongest possible content to achieve KPI’s with allocated budgets.
• Editing & Proofing: Work alongside Editor’s to to approve, edit, proof and manage all features, ensuring The Lane brand guidelines and standards are upheld. 
• Relationship Management: Maintain and develop strong relationships with key brand partners and other stakeholders, including writers, editors, photographers and other contributors. 
• Editorial Content Creation: Assist with content creation as needed, including writing articles, conducting interviews, attending events. Assist The Lane Creative Agency on shoots, brand experiences, events and any other projects as required. 
• Data Analysis: Work alongside the Marketing team to monitor and analyze performance, and take any required actions to achieve KPI’s.
• Process Innovation: Develop & continually innovate The Lane’s editorial systems to elevate output.

Requirements

• Bachelor’s degree in journalism, communications, or a related field.
• 5+ years professional digital editorial experience & 3+ years managing editorial teams as a Managing Editor or similar, preferably at a magazine in fashion, art, design or travel. 
• SEO experience a strong advantage. 
• Strong knowledge of Asana workflow management system and WordPress CMS an advantage. 

Personal Qualities

Exceptional Production and Time Management:

• Exceptional production, time management, and prioritization skills to meet deadlines, ensuring efficiency and effectiveness in a fast-paced, often reactive digital environment.
• Solutions-driven with a proactive approach to problem-solving, always presenting solutions rather than problems.

Strong Leadership:

• Demonstrates strong leadership skills with the ability to inspire, negotiate, influence, and engage effectively across all levels of an organization.
• Committed to driving team success and exceeding expectations through visionary leadership.

Exceptional Communication & Interpersonal Skills:

• Possesses outstanding written and oral communication skills, including strong negotiation capabilities.
• Well-presented and emblematic of The Lane brand, with the ability to adapt communication to The Lane’s tone of voice.

Acute Attention to Detail:

• Meticulously detail-oriented, ensuring the accuracy and quality of all partnership agreements and project deliverables.
• Obsessed with aesthetics and highly visual, with an acute attention to detail that appreciates the emotive impact of imagery.

Adaptability and Flexibility:

• Able to thrive in a dynamic environment and adjust strategies on the fly to respond to industry changes and challenges.
• Exhibits flexibility, including availability outside of business hours, and the willingness to do whatever it takes to meet business needs.

Curiosity and Analytical Ability:

• A curious and inquisitive mind that thrives on analyzing and interpreting data to inform decisions and improve outcomes.
• Continually seeks to understand industry trends and integrates insights into partnership strategies.

Passionate about Creative Industries:

• Deeply passionate about fashion, travel, art, interiors, and design, continuously engaging with these industries to ensure partnerships are culturally and artistically aligned with The Lane’s brand and audience.

Constructive Feedback:

• Open to both receiving and providing constructive feedback, with a strong commitment to personal and professional growth within the team.