Careers

The Lane

Creative Scope / There’s never a dull moment given the broad scope of creative work between The Lane Creative Agency and Magazine – from events and brand experiences, digital runway shows, editorial shoots, campaign shoots, social media and feature articles.

Partnerships Manager

Start Date / July 2025

Role & Location / Remote full-time position open to Australian, UK and European applicants.

Salary / Negotiable, based on experience.

Reports to / Director of Partnerships

Overview /

The Lane is seeking a Partnerships Manager to grow our global presence across fashion, travel, lifestyle, and creative services — working with a curated portfolio of luxury and boutique brands.

In this commercially driven role, you’ll lead the acquisition, fulfilment and retention of brand partnerships, delivering end-to-end campaigns that surpass expectations. You’ll bring a deep understanding of digital marketing and performance analysis, a high standard of execution, and a passion for creating meaningful, long-term relationships.

Reporting to the Director of Partnerships, you’ll work closely with editorial, creative and marketing teams to scale our B2B partnerships and support the company’s vision.

*This role is remote, working with a small team globally, and will require flexibility with some out of hours work and travel.

Key Responsibilities

Strategic Partnerships & Growth

• Support the Director of Partnerships to develop annual partnership strategy, including partner acquisition, retention, & fulfilment plans, aligning with business growth goals and partnerships revenue targets.
• Support the Business Development team by proactively identifying and researching aligned luxury and boutique brands across fashion, travel, lifestyle and creative services
• Stay up to date with the latest marketing partnerships trends and techniques, ensuring the team are informed to inspire and expand capabilities.
• Manage partner briefs, and internal response to brief, to secure new partner campaigns. 
• Build on and constantly innovate scalable systems and processes to improve efficiency, partner experience, and results.

Campaign Management & Fulfilment

• Onboard all partners and draw on strategic marketing and branding strategies/knowledge, and coordinate with the Managing Editor to design and present partnership timelines and onboarding presentations.
• Coordinate and ensure all client assets meet The Lane’s high quality standards and partnerships strategy.
• Work closely with the editorial team to manage the end-to-end execution of campaign deliverables across editorial, social, content, and creative — ensuring timelines, quality standards ands strategies are met.
• Track live campaigns in real time, optimise deliverables to exceed KPIs, and monitor performance post-publication
• If required, attend partnership shoots, events or other activities to manage deliverables.
• Enrich The Lane’s industry relationships by networking and maintaining connections with relevant industry brands and potential leads, online and offline.
• Facilitate client retention by preparing all partner coverage reports, analysis and recommendations and liaise with the Business Development Team to develop sales re-sign or up-sell strategy at end of each campaign period.

About You

• You have 3-5 years proven experience in Marketing, Partnerships, and/or Account Management at a fast paced agency, media publisher or lifestyle brand.
• You ideally have a bachelor’s degree in marketing or communications.
• You have a passion for partnerships and believe it’s an important role to fuel business growth. 
• You are ambitiously results-driven and have a proven ability to grow brands through strategic digital partnerships.
• You have proven experience using tools (incl. Salesforce and Asana) to track performance, gather insights and inform decision making. 
• You are strategically minded and fluent in the digital marketing space, with analytical skills and a data-driven approach to decision making.
• You are a warm, charismatic communicator with strong knowledge of client relationship management strategies and techniques. You love to build relationships and surpass expectations. 
• You are passionate about luxury, editorial storytelling, and creative innovation, with an acute eye for detail and quality that is weighted with as much importance as timely delivery. 
• You are highly organised, detail-oriented, and confident managing timelines and teams.
• You thrive in a fast paced, demanding work environment.
• You have a can-do attitude and are a team player who loves to proactively problem solve.
• You are well-presented in every touchpoint — from visual appearance to written communication and verbal delivery — reflecting the calibre of The Lane brand and clients.

To Apply

Please email your CV and cover letter outlining why you would be a great fit for this role to careers@thelane.com with the subject line Partnership Manager – [Your Name].

Applications close / June 22nd 2025

Social Media Manager

Start Date / ASAP

Role & Location / Remote full-time position to EU, UK & Australian applicants. (Preference is EU/UK based due to location and working hours of editorial team and EU projects)

Salary / Negotiable, based on experience.

Reports to / Managing Editor.

Overview / Develop and execute social media strategies across all social channels to drive website traffic, growth, increase engagement and brand awareness to support business objectives. 

*This role is remote, working closely with the UK/EU team and our small global team. It will require flexibility with some out of hours work and travel. Please consider your availability within these timezones when applying for this role.

Key Responsibilities

• Develop annual social media strategies for all social channels.
• Develop and manage The Lane’s social media tone of voice.
• Develop and manage social media calendar in line with editorial and marketing calendars.
• Track performance, analyse data, and form actionable insights in real time to optimize content, ensure all KPIs are met and guide future strategy/decision making to grow our social channels.
• Develop paid social media strategy to enhance performance of organic plans.
• Ideate and establish platform-specific content ideas to inspire our audience, increase engagement and drive traffic to website.
• Ensure Brand Partnership deliverables are published on time and achieve above benchmark success.
• Develop a creative partnership/influencer strategy, engaging existing creative partners and artists across social campaigns.
• Lead on timely community management, in brand tone of voice, to nurture followers.
• Create and constantly innovate The Lane’s social media systems to continually improve efficiency and results.
• Work alongside the editorial/creative agency teams to develop native content (or outsource where required).
• Create and execute short form video content and editing treatments, including editorial shoot and event content when required.
• Design, publish and write copy for all social media posts (using both supplied content or native content).
• Ensure The Lane’s core values and visual identity are perfectly represented across all social channels at all times.

About You

• You have 3-5 years proven experience growing social platforms at a fast paced agency, media/publisher, or lifestyle brand. Media experience is strongly preferred. 
• You have a passion for social media performance fuelling business performance. Marketing and branding experience is an advantage.
• You understand the importance of analytics and turning data into actionable insights to drive growth. 
• You have proven experience using social analytics tools to track performance, gather insights and inform content strategy.
• You have an operational and production mindset to effectively plan and coordinate social media across all platforms to drive traffic to web.
• You have a sharp eye for content that performs – you know what works where and why.
• You take initiative in suggesting visionary new ideas that will create exponential growth, and you keep informed about evolving trends on social platforms.
• You have a strong visual aesthetic and copywriting skills, and are able to adapt your visual style, tone and brand to align with a brand and its audience. Experience in photography/videography is an advantage.
• You are an expert on Instagram, Pinterest and TikTok and experienced across all social channels.
• You are confident in planning, executing and optimising paid social campaigns.
• You have a can-do attitude and are a team player who loves to problem solve.
• You are highly organised and  thrive in a fast paced, demanding work environment.
• You are willing to travel domestically and internationally and flexible with working after-hours where required, to support an international team and client-base on multiple timezones.

To Apply

Creative Assessment Project

Browse through The Lane to get a deeper understanding of the brand, articles and aesthetic.

Goals: Exponentially increase The Lane’s organic website traffic from social media, and engagement rate.

Task: curate a one week Instagram and Tik Tok grid (2 posts per day) and IG story plan (2-5 posts per day). Include both your own curation of ideas and content to engage the audience, as well as a selection of published website content from the following categories to drive traffic to these articles.

• Planning & advice
• Travel and venues
• Fashion
• Design & Inspiration (use the side menu to navigate subcategories)
• Real weddings
• Directory Profiles

Delivery:

• Please provide a calendar view of your proposed schedule, including feed and story ideas.
• Include a visual mockup of one full week. It is completely up to you how you curate this content (single posts, carousels, reels, etc)
• Explain how you used data that was accessible to you, and any other strategic insights you hold, to curate this calendar/plan.

What we’re looking for:

• How using data and insights you can form strategic and innovative ideas to engage The Lane audience and drive website traffic.
• What key performance drivers/metrics you identify to fuel overall The Lane business performance.
• Your demonstrated understanding of The Lane’s visual identity or how you might elevate/hone in on this further for stronger performance.

You can display this project however you wish (example PDF including strategic thinking notes, visual grid and captions).

To Submit: Email your creative assessment project, CV and cover letter, together with examples of previous social media/creative work relevant to this role that demonstrates your suitability, to careers@thelane.com (subject line: Social Media Manager + your name). Examples of work should include previous social media content created and published (reels, videos, imagery, captions). Please indicate your availability to start.

Applications Close: 13th July 2025

Start Date: ASAP

Brand Partnerships Executive – UK/Europe

Start Date / ASAP

Role & Location / Remote full-time position to EU, UK & Australian applicants.

Renumeration / Base Contract Fee + Commission.

Reports to / Director of Partnerships

Overview /  We’re seeking a highly driven and strategic Business Development Executive to acquire and retain exceptional brand partners for The Lane. In this role, you’ll identify aligned brands, create compelling partnership opportunities across The Lane Magazine and Creative Agency, and drive key financial targets.

Key Responsibilities

• Develop and execute business development strategies to meet and exceed KPIs

• Build and maintain a lead list of creative, aligned brands and services that reflect The Lane’s aesthetic and values

• Propose bespoke partnership solutions tailored to each client across The Lane’s platforms

• Consistently meet or exceed sales targets

• Foster strong, long-term relationships and ensure client retention

• Prepare and attend partnership meetings and presentations

• Produce and analyse regular sales reports (monthly, quarterly, and as required)

Requirements

• Minimum 3 years experience in business development, advertising/media sales, ideally within a fashion, lifestyle publication, or creative agency

• Proven experience working with both boutique and luxury brands

• Proficiency in Salesforce and Asana

About You

• High-achieving and goal-oriented, with a strong drive to exceed expectations.

• Exceptional communication and interpersonal skills, with the ability to negotiate, influence, and engage at all levels.

• Passionate about fashion, travel, art, interiors, and design and strong knowledge of key brands in these industries.

• Strong understanding of digital marketing and advertising strategies.

• Highly strategic, with the ability to analyse, forecast, and take initiative to drive performance.

• Exceptional time management, with the ability to prioritise and meet deadlines.

• Flexible and proactive, with the willingness to work outside standard hours if required.

• Well-presented, with a style and presence aligned to The Lane’s brand.

• Open to feedback and committed to continuous growth.

• Innovative and entrepreneurial mindset.

• Solutions-focused — always brings forward answers, not problems.

To Apply

Email your Cover Letter and CV to careers@thelane.com with the subject line ‘Brand Partnerships Executive + [Your Name]’

Freelance Creative Writers  & Art Directors / Designers & Creative Contributors (visuals)

We’re looking for freelance fashion, travel and lifestyle writers for copywriting, as well as Art Directors/Designer to curate and design visual editorial content for The Lane Magazine. (writing and design roles will be separate with the exception of some fashion writing which will require image curation)

Position / Freelance, project-based work.
Location / Remote, open worldwide.
Salary / Negotiable based on experience.
Reports to / Managing Editor.
Overview / Write creative copy for editorial articles across The Lane magazine, to meet content strategy and KPI’s. Curate strong visual images in line with editorial strategy and design image layouts in The Lane CMS.

To Apply

Email your CV, cover letter and relevant examples of your work to freelance@thelane.com (subject line: [position e.g. writer] + your name)

Deadlines / Start Date

Ongoing