FashionBridal

Introducing
Love Honor Bridal

Contemporary, wearable silhouettes fused with luxurious fabrications in the brand’s debut bridal collection, New Dawn.

 

Months, years of planning, spills into fleeting minutes, hours celebrating. A wildly romantic ceremony unfolding into an intoxicating evening of magical revelry, buzzing conversation and soulful dancing. Choosing a gown to prolong the day’s festivities can be overwhelming, difficult at best. Billowing volumes of tulle, an abundance of beading, and constricting corsetry flood our bridal inspiration boards, yet in reality, can be wildly uncomfortable and impractical come wedding day…. hours wasted fiddling and adjusting that should be spent enjoying, all in a vain effort to simply feel ‘you’.

It’s at odds with the modern bride who simply craves comfortable, wearable silhouettes without compromising aesthetics. Values designer Ingrid Olic of Love Honor has long upheld with her chic black tie, cocktail and bridesmaid designs, now carried over into her debut Love Honor Bridal collection, New Dawn. Fusing contemporary, uncomplicated silhouettes with beautiful soft fabrications, each gown is designed with wearability top of mind, allowing the bride to feel unabashedly confident and wholly themselves, but most importantly, with the freedom to dance the night away…

You’ve always played in the evening wear space, known for your cocktail & bridesmaid gowns, what sparked your decision to move into bridal?

Long before starting Love Honor my first real creations were all bridal gowns. I created my first wedding dress when I was 19, and every couple of years when a close friend or acquaintance became engaged I was the go-to for a non-traditional wedding dress they could party the night away in. Then as more friends were marrying, I was enlisted to create their bridesmaid dresses as there was not a lot on the market that reflected the modern Australian aesthetic. I feel its a natural extension of the Love Honor handwriting to move into bridal. 2020 made me really think about what was important and this sparked a longing for a more creative process where there is more appreciation for the end product. 

What did you want to create with this collection that you felt was missing from bridal?

Love Honor Bridal is for the bride who appreciates expert craftsmanship paired with evolving shapes and beautiful fabrications that are timeless and effortlessly chic. It’s finding that balance between soft and strong, feminine and tailored. Whilst I can be quite feminine in my personal style, I also like to balance that out with more tailored pieces and edgy accessories. I created Love Honor because I felt there was a gap in the market for pieces that were timeless but still modern, constructed beautifully and that were affordable. I feel the same sentiment with bridal. I want to execute each piece as if it were couture – using beautiful fabrics and borrowing techniques from couture, whilst keeping it more refined and attainable.

“I want to execute each piece as if it were couture – using beautiful fabrics & borrowing techniques from couture, whilst keeping it more refined & attainable.”

Describe the kind of woman who wears Love Honor on her wedding day?

I design for a contemporary woman who is confident. She loves to feel feminine and sensual but also strong and sophisticated. She appreciates craftsmanship and attention to the smallest details. Above all, she loves to have a good time so she doesn’t want to be swallowed up by her wedding gown.

We love the sculptural silhouettes and intricate adornment – where do you source your fabrics and what do you look for?

I source my fabrics from Australian textiles suppliers and also through European textiles suppliers. It’s important to source fabrics that are comfortable and will suit more than just one body shape/ size. I always look for fabrics that can move with the body, give support and can also be manipulated to create something unique. In our New Dawn collection, we have paired fabrics that you normally wouldn’t see being used together, but that is the beauty in creation.

“It’s important to source fabrics that are comfortable & will suit more than just one body shape/ size. I always look for fabrics that can move with the body, give support & can be manipulated to create something unique.”

Where can brides shop or try on your collection?

We’re thrilled to launch the collection exclusively via The Bridal Atelier in both their Sydney and South Melbourne stores. They will stock permanent samples in both store locations and have selected some beautiful pieces to open with. We are also launching our online store with the collection so customers who are unable to visit the Sydney and Melbourne locations can purchase from our website. 

Photography / Matt Godkin 

Creative Direction / Ingrid Olic @ Love Honor

Model / Sofia Reynal @ Chadwick Models

Hair & Makeup / Leah Baines

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