NY Spring ’18 Bridal Week Highlights

A shift from traditional to wildy artistic and ethereal

While we love the chance to experience collections up close during New York Bridal Week each season, what we anticipate most is seeing how far this traditional industry can shift and change every six months. Each season it’s been incredible to watch the way bridal has morphed from dated collections into wildly artistic creations as diverse as the women who wear them.

Spring 2018 definitely presented some stand out shows that had us completely swept up in their magic (and if we’re honest – a few too many mass market, traditional bridal collections that after a while start to merge into one sweet heart necklined ball gown or mermaid silhouetted bridal uniform!) But this year, one of our biggest takes were the boutique labels that made a bold impression. We’ve noticed more and more each season that it’s the smaller labels quietly but powerfully changing the game in bridal, with more focussed collections that spill with creativity and soul. Here were a few of our highlights from both the runways and Bridal Week showings…