About Amare

{ a ~ mar ~ ree } - to love.

Amare is a bridal sanctuary in an idyllic setting. Our studio promises a bridal experience unlike any other with a carefully curated collection of dresses and stylish separates from world leading designers.

Above all, Amare is about creating moments infused with meaning. It’s about so much more than your wedding dress. Our haven is a place for self-love and soulful elegance.

Behind The Brand

How would you describe your boutique in three words? What is the concept behind your store?

A bridal sanctuary.

Amare is a beautiful space, a personal experience. Our haven is your space to enjoy with your entourage, a place for self-love and soulful elegance. Make yourself at home, relax with Champagne served as standard. A calm, yet sophisticated atmosphere, Amare is your space to feel special.

We believe in bridal re-imagined – creating moments and evoking your imagination, exploring the gowns you’ve dreamed of and experimenting with wildcards you may not have considered.

Designed for the modern bride, ours is a place of reawakened wonder and re-imagined romance. Every moment has been created to be beautiful, thoughtful and personal. We promise to offer a memorable and intimate experience, from your wildest dreams to the tiniest details. Exceptional, individual, meaningful and magical.


What labels do you stock at the boutique? Do you also offer accessories?

We curate bridal designs for rule-breakers and sophisticated souls. Our bridal edit is made up of pieces from A La RobeHalfpenny LondonPrea JamesAlexandra GreccoAlyssa Kristin and we will hold the exclusive UK trunk show for Christie Nicole‘s first collection, along with a NEWHITE trunk show. We have handmade accessories from our long-term favourites, A. B Ellie and a bespoke bridal edit by Lori Muldoon.

Modern and magical, our collection has been carefully chosen from world-leading fashion houses and exclusive accessory brands, each promising something a little different. From the delicate to the detailed, sleek simplicity or unadulterated drama, a floor-sweeping gown or the individual sophistication of separates – expect beautiful designs, stylish silhouettes and twists on tradition.


Where can brides find you and what do they need to know before booking an appointment?

Visits are by personal appointment only so we can get to know our brides and their style intimately, ensuring their Amare adventure is individual and magical.

We are perfectly located in the heart of the Midlands, within easy reach of the M42 / M6 & M5.

All FAQs are here.


What’s your number one piece of advice for brides attending their appointment?

Keep it intimate! This is your moment and your chosen entourage should be your closest loved ones that know you and your style best. We are here to celebrate you, making a once in a lifetime decision. We promise to guide and support you on your bridal journey and help you find an outfit that is undeniably you. This is your time to explore, have fun and feel special.

Editor Notes

Why we love it…

Curating a timeless collection of worldwide designers, we love Amare’s effortless approach to providing a contemporary experience and personalized service to brides of the UK. A setting for self-love and soulful elegance will always capture our attention and imaginations…


For the bride…

Looking for unique independent designers from around the globe with a modern approach to bridal fashion and professional styling advice.


Style notes…

Allow yourself the opportunity to think past the bounds of tradition, keep up to date with Amare’s trunk shows as a unique opportunity to discover new and uncovered designers bringing unique and authentic styles to bridal. Style is inherently personal, so be true to yourself and your soul desire when confirming your gown/s.