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& For Love

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About & For Love

& For love is a global bridal brand dedicated to the high style, chilled out bride. 

This iconic brand has stayed true to its original vision: authentic style, effortless cool, and discarding all the traditional bridal rules.

Founded in 2014 by longtime friends, Angel Spendlove and Lisa Blunt, the cult brand pays homage to the modern bride, a new generation of brides who want something more fashion-forward and less traditional.

The duo's coveted creations illustrate a perfect mix of their backgrounds, with Angel’s bachelor's degree in architecture and environmental design, and Lisa's tenure at Jeanne Beckers Canadian fashion magazine, 'FQ magazine'.

Having grown up in Australia, the collections reflect designer Angel’s laid back Aussie style, while still being globally appealing to the nine countries the brand is carried in. Celebrating Canadian craftsmanship and quality of design, each gown is individually made in Toronto.

Behind The Brand

Describe the woman you design for…

She’s cool, confident, fashion-forward and low maintenance. She has never dreamt of being a princess for the day, but rather, has dreamt of a fun celebration with her friends and family and doing everything her own way.

 

What is your most popular piece?

Our BROOKLYN 2.0 is by far our most popular gown. We’ve had so many brides style it with amazing shoes and accessories and every time we’ve seen it, it looks different. There is something about the gown that makes you feel like a total rock star.

 

What advice would you give to brides-to-be?

Don’t focus on the small stuff. Remember the bigger picture of your wedding, and most importantly, what you want from your marriage.

 

As a designer, what tips do you have for brides to get the most out of their fittings?

Wear the right underwear and don’t bring too many people to your appointment. If you didn’t need your mom’s/ sister’s/ best friend’s approval for you to say ‘yes’ to the person you are marrying, you don’t need that for your dress either. Trust yourself, trust your style, and if you like the dress, buy it! Don’t overthink it.

 

Do you offer a custom design service for brides? If so, how long does it take to make a custom piece?

We can do custom gowns in Toronto where we are based, and our main collection can have slight customizations depending on the style. For a fully custom gown, you need a year, and with our collection, the lead time is 6 months.

 

What advice do you give to brides to care for their gown?

Our gowns are super low maintenance so there isn’t a lot of care required. We advise storing your gown flat in a box with a cedar ball to keep it fresh until just before the wedding and have it steamed out the day before. That’s basically it!

Editor’s Notes

Why we love it…

Authentic, stylish and effortlessly cool, & For Love is a label that looks beyond outdated bridal traditions towards something much more down-to-earth. Combining quality fabrications with chic silhouettes, their pieces pour with personality and unexpected detail.

 

For the bride…

For the individual who seeks something stylish, yet fun, modern yet timeless.

 

Styling tips…

For the alternative bride, we love the ‘DREAMTIME’, a glinting sequinned gown perfect for a celestial celebration set beneath the stars…