About Flora Folk
Based by the sea in Sydney, Australia, FloraFolk is a florist that specialises in bespoke arrangements for weddings and events. With a Bachelor of Visual Arts, Founder and Head Floral Designer, Becca Caves is incredibly passionate about flowers and plants and creating romantic, whimsical designs ranging from bouquets to large scale installations. Travel available to close by regions including the Hunter Valley and Southern Highlands.
Behind The Brand
Your best piece of advice for event planning?
It’s very important to take the time to sit down with a florist for a consultation prior to booking to ensure that they understand your vision and that you connect well, ask questions, also be open to ideas, recommendations and if you love your florists work then trust in what they will produce for you. Also take into consideration when you start planning your event the higher your guest number and bridal party usually your costs will increase for everything from table decor to flowers.
What was the spark for Flora Folk? Where did the story begin?
I spent over 10 years working and teaching across creative industries but started to feel a strong longing to create artistic designs and installations working with flowers. One day whilst wandering the streets of New York SoHo, I came up with the name ‘FloraFolk’ and started a journal about my flower and garden adventures.One thing lead to the next and soon I was creating florals for the most exciting weddings, events and photoshoots.
What inspires you creatively?
My passion for creativity was strongly influenced from growing up in a very creative family, painting alongside my grandfather and being surrounded by the beautiful seaside garden created by her Mum, an avid gardener. And also getting out in nature, travelling, visiting art galleries and gardens.
Most memorable place you’ve travelled?
I love so many places, but probably New York as I’ve spent a lot of time over there the past few years with family and the city has been a big inspiration to me.
On a typical weekend we’ll find you?
Working on weddings! If not I try and get away camping, hiking or at the beach.
A favorite quote?
“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time”. – Jack Kerouac, On the Road.